Sascha Firtina
Co-founder & CEO @gocomo
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WORK HISTORY
Co-founder & CEO @gocomo
Hamburg, DE
Welcome to gocomo! We believe in innovative approaches within the social media space. We build technology to ensure transparency. We consult without leaving any “whys”.Established in 2018, gocomo quickly became a trusted and long-term partner for some of the world\'s leading brands including Adidas, Danone, Mars, P&G, Microsoft, and many more. Our philosophy is built upon two major pillars: proprietary technology and extensive social media knowledge.As of 2024, the gocomo group combines three major units: gocomo analytics: Using our proprietary technology to aggregate, process and illustrate the right data. Social Media strategies and activations NEED Social Media data…period! gocomo buzz: One-stop solution for your day-to-day social activities. We let others tell your story in the most native way and allow you to own your digital communities by being part of the conversation. gocomo invest: Leveraging social data for venture and private equity decisions. We support investment players and consultancies in pre- and post-acquisition processes.Connect with us for enriching experiences that value technology, social media, and human interaction. Whether you\'re a marketer, CEO, or investor, let\'s explore how gocomo can help you achieve your goals. Join our journey – visionaries, optimists, builders, creatives, and unconventional thinkers are always welcome. Let’s do this!
EDUCATION
Liberty County High School
High School Diploma
Koç University
Exchange Semester, Business Administration and Management, General
WHU – Otto Beisheim School of Management
Bachelor's degree, International Management
SKILLS
ABOUT SASCHA FIRTINA
Hi! I run a social media agency, and I\'m still not sure social media is good for the world. This tension has shaped every aspect of how we work at gocomo.In 2018, my business partner Marin and I started gocomo with a simple idea: make social media measurable, strategic, and human. Today, we\'re a team of 70+ working with brands like Microsoft, Mars, P&G, and Adidas, turning social data into strategies and campaigns that actually move something.AI is at the core of what we do. From trend prediction to real-time campaign optimization. Not because it\'s trendy, but because it changes how fast and effectively we can work. It won\'t replace creativity. But it makes creativity sharper.I became a father in January 2026. This had a greater impact than I expected, affecting not only my personal life, but also the way I lead, prioritise, and think about time. I write about that, too.Here\'s what I share on LinkedIn:Social media: how AI is reshaping the industry, platform shifts, campaigns we\'ve built, and opinions I can\'t keep to myself.Leadership: what I learn from my team (often more than they learn from me), how we build gocomo, and what it means to lead a people-first company. 🤟Modern fatherhood: building a company and raising a child at the same time - the honest version.I believe the best content comes from people who actually have something to say. That\'s what I try to do here.
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