Sascha Barby
Vice President Live Customer Experience @RATIONAL AG
Signup · Get unlimited contacts
WORK HISTORY
Vice President Live Customer Experience @RATIONAL AG
Landsberg am Lech, DE
Oversee development and strategic implementation of RATIONAL Sales and Aftersales Concepts with a focus on matching brand communication and accurately reflecting eLearning content, sales training, and customer needs and challenges.• Create compelling content in the form of application topics for videos and social media; ensure unified content marketing campaigns across all online platforms that reach target audiences and drive engagement.• Forge and foster strong collaborative relationships with clients and business partners to maximize business and revenue growth.• Manage multiple competing priorities simultaneously in dynamic, fast-paced settings; identify areas for improvement and brainstorm effective and actionable solutions.• Coach and mentor junior employees and executives in product development insights and best practices to encourage professional development.• Analyze campaign results and streamline sales training materials to optimize future marketing endeavors and boost product profitability.
EDUCATION
Universität zu Köln
Rechtswissenschaften
University of Liverpool
Master of Business Administration - MBA
Hotel and Restaurant School Poppe & Neumann
Koch, Kochen und verbundene Kulinarik, allgemein
University of Liverpool
Master of Business Administration (MBA), MBA
ABOUT SASCHA BARBY
Senior commercial and marketing professional with over a decade of experience shaping global sales, aftersales, and customer experience concepts for premium, innovation-driven organizations. Proven record of translating complex products and technologies into compelling market narratives, scalable go-to-market strategies, and high-impact enablement programs across mature and emerging markets. Recognized for building alignment between Marketing, Sales, Product Management, and R&D, while driving consistent brand expression and customer relevance across regions. Combines strategic thinking with operational execution, strong intercultural leadership, and an MBA-level commercial perspective to support sustainable growth at enterprise scale.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.