Sascha Mayer

About Sascha Mayer

Sascha is the Chief Experience Officer and Co-founder of Mamava, Inc.Sascha started with JDK Design, now Solidarity of Unbridled Labour (Mamava’s birthplace) in 1995. She helped to develop the Living Brand®, Solidarity’s philosophy on brands and brand creation. As Strategy Director, Sascha participated in the creation of many brands, has provided account planning services and has designed and facilitated multidisciplinary creative-collaborative sessions with numerous brands, including HP, Levi’s, Lululemon, Merrell Apparel, Nike Women, and Red Door Salons. Before joining Solidarity, Sascha worked for the office of Congressman (now Senator) Bernard Sanders (I-Vt.), where she served as staff assistant and then assistant press secretary. Sascha is a board member of Vermont Businesses for Social Responsibility (VBSR), a mentoring nonprofit, and has a BA in sociology with a minor in Women’s Studies from the University of Vermont. She lives in Williston, VT with her husband, and two children where she gardens, cooks, and tends to her five chickens. Specialties: Social entrepreneurship. Brand creation. Strategic positioning and storytelling. Collaborative creative group facilitation. Concept innovation and process design.

Experience

1. Fast Company Executive Board Member

   Fast Company Executive Board

   Feb 2021 — Present

Education

• University of Vermont

  Bachelor's degree, Sociology, Women's Studies , Sociology

  1989 — 1993

• University of Vermont

  Bachelor of Applied Science (B.A.Sc.), Sociology

  1989 — 1993

Skills

• Collaborative Leadership
• Public Speaking
• Indesign
• Account Planning
• Design Strategy
• Brand Development
• Brand Architecture
• Strategic Planning
• Integrated Marketing
• Branding & Identity
• Creative Direction
• Brand Positioning Strategies
• Strategy
• Art Direction
• Corporate Branding
• Advertising
• Creative Strategy
• Leadership
• Brand Management
• Marketing Strategy