Sasan Lotfi
Nordic Product Manager @Sysmex Nordic
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WORK HISTORY
Nordic Product Manager @Sysmex Nordic
Own the Nordic haemostasis portfolio with full responsibility for lifecycle management,performance, and regional strategy.• Lead Nordic tender strategy and stakeholder engagement to secure long-term placementsand sustainable growth.• Develop executive-level business cases, pricing frameworks, and forecasts to supportinvestment and portfolio decisions.
EDUCATION
Østfold University College (HiØ)
Bachelor's degree, Clinical/Medical Laboratory Scientist
UiT- The Arctic University of Norway
Passed, Pre-Medicine/Pre-Medical Studies
SKILLS
ABOUT SASAN LOTFI
Commercial and General Management Leader with 15+ years of experience driving sustainablegrowth and operational excellence across the Nordics, Middle East, and global headquartersenvironments. Proven track record of leading multi-country organizations, owning P & Lperformance, and delivering results in highly regulated healthcare and IVD markets.I bring a unique combination of deep clinical diagnostics background and senior commercialleadership, enabling me to bridge strategy with execution. My experience spans building anddeveloping large, diverse teams, managing complex distributor ecosystems, and navigating tender-driven public and private healthcare systems.Key achievements include leading a 300-person sales organization across 12 countries, deliveringdouble-digit growth, strengthening margin discipline through pricing governance, and supportingexecutive decision-making with clear, data-driven insights. I have also spearheaded AI-enableddigital health initiatives in public-sector healthcare, translating clinical needs into scalable,operational solutions.I am passionate about building high-performing teams, driving disciplined execution, and creatinglong-term value through strategic partnerships, innovation, and strong stakeholder engagement.
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