Sarvesh Pandey
Digital Marketing Manager @ Pi42 | Performance Marketing | Web3 | Affiliate & Creator-Led Growth | Ex-EdTech, D2C
- Role
- Digital Marketing Manager at Pi42
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sarvesh Pandey
From scaling EdTech funnels and leading D2C acquisition to building quality user-led growth loops in Web3 — my journey has always revolved around performance and impact.With 6+ years of experience across paid ads, affiliate marketing, and growth analytics, I specialize in crafting user acquisition engines that reduce CAC, increase retention, and drive measurable business results. Whether it’s launching multi-channel campaigns, building attribution dashboards, or activating creators and partners — I love solving complex growth problems.Currently, I lead digital marketing at Pi42, where I manage paid marketing, creator activations, and affiliate-led growth to support one of India’s fastest-growing INR futures exchanges.Let’s connect if you\'re building in crypto, launching a high-performance product, or exploring creator or affiliate-led scale.
Experience
Digital Marketing Manager
Nov 2024 — Present · Bengaluru, IN
MarketingPerformance & Growth Marketing - Led user acquisition strategy, achieving a 40% month-on-month growth in signups from October onward through targeted digital campaigns- Improved the signup-to-trade conversion rate from 25% to 35%, resulting in a strong increase in active crypto traders- Drove app growth with over 40K installs in October and 45K in November, delivering 12.5% MoM growth through performance marketing across Meta Ads, Google App Campaigns, and OEM platforms- Optimized cost-per-install (CPI) and improved KYC-to-trade funnel conversion using tools like AppsFlyer and GA4.Crypto Industry Presence & Brand Building - Represented Pi42 at major blockchain events to build brand authority and connect with crypto traders and industry leaders- Indian Blockchain Summit – New Delhi - IBW – Bengaluru - Planned and executed Indian Blockchain Month, hosting community-building events across Delhi, Bengaluru, and Ahmedabad to increase user engagement and awareness- Managed event sponsorships and strategic partnerships at top-tier crypto and finance forums- TOKEN2049 – Dubai- BOTS Summit- Economic Times – Budget 2025 Special- Hosted a live-stream session with The Economic Times, positioning Pi42 as a thought leader in crypto futures trading and Web3 growth.Tech- Implemented scalable app install campaigns leveraging advanced audience segmentation and personalization, driving app installs and user retention- Enhanced digital infrastructure to support seamless event operations across multiple cities during Indian Blockchain Month.Analytics- Built a robust performance tracking framework to monitor key metrics such as signups, app installs, and traded user conversions- Applied advanced data analytics to measure month-on-month growth and optimize marketing strategies, continuously improving conversion rates and ROI.Developed insights to refine campaigns, ensuring alignment with user behavior and maximizing engagement.
Education
Purdue University
Postgraduate Program , Digital Marketing
University of Maryland
Certification , Digital Marketing
University of Lucknow
Bachelor of Commerce - BCom, Business/Commerce, General
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