Sarvagya Rajan
Design Manager | End-to-End Design Leadership Across Brand & Product
- Role
- Senior Design Manager at Dorset Industries Private Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sarvagya Rajan
I’m a Senior Design Manager with 7+ years of experience leading design across brand, product, and experience in both global and Indian contexts.Currently, I lead end-to-end design at Dorset, a large consumer-facing organization, working closely with leadership, marketing, and cross-functional teams to build scalable brand systems, high-impact campaigns, and consistent customer experiences.My work spans from prime-time campaigns (IPL, KBC) to new product development, exhibitions, and digital initiatives, always with a focus on clarity, execution, and business outcomes.
Experience
Senior Design Manager
Dorset Industries Private Limited
Apr 2024 — Present · Gurugram, IN
Dorset Industries has long dominated the offline market in the architectural hardware industry. I was brought on board to help the brand transition into the digital space, leveraging strategic design to amplify its presence and visibility across platforms. Since joining Dorset, I\'ve had the privilege of leading high-impact projects: TV Commercial Success: Spearheaded the creation of design assets surrounding Dorset\'s first-ever TV commercial for the campaign Every Door Deserves a Dorset. This campaign achieved over 1 million views on social media and gained extensive traction through in-store branding. Exit Poll Branding: Designed strategic graphics for exit polls, positioning Dorset as a visible and trusted name during key national events. Kaun Banega Crorepati Partnership: Led the creative vision for Dorset’s Associate partnership with Kaun Banega Crorepati, producing assets like bugs, aston bands, hampers, and promotional videos. This collaboration reinforced our campaign and resonated with millions of viewers nationwide. Product Innovation: Successfully launched several new product lines, including collaborations with international brands like Simonswerk, expanding Dorset’s product portfolio and market reach.
Education
Srishti Institute of Art, Design and Technology
B.Des, Visual Communication and Strategic Branding
Sanskriti School, New Delhi
Higher Education
University of Michigan
Semester abroad, Strategic Design and Visual Communication
2017 — 2018
Parsons School of Design - The New School
Master of Science - MS, Strategic Design Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.