Sarthak Sarth Varma

About Sarthak Sarth Varma

I’m a business and technology leader whose approach is rooted in being deeply client- and customer-facing — listening closely to real operational pain points and translating them into practical, scalable solutions.I began my career on the sales and business development side not just to close deals, but to understand why clients were struggling, where systems were breaking down, and what was missing between business needs and technology execution. That foundation shaped my progression into solution architecture, delivery leadership, and ultimately running and scaling ERP consulting practices.At SoftArt Solutions, I’ve played a central role in the company’s growth — strengthening our go-to-market execution, launching and scaling our Cloud ERP practice, and building global delivery teams. My work sits at the intersection of client strategy, solution design, and operational execution, with hands-on involvement across sales, pre-sales, architecture, delivery oversight, and client success.I regularly serve as a Solution Architect and executive advisor on complex ERP initiatives, working directly with leadership teams to surface gaps, challenge assumptions, and design ERP and systems solutions that align with how the business actually operates. My experience spans NetSuite, Microsoft Dynamics 365, and integrated ecosystems, with a strong focus on governance, clarity, and long-term value — not just system go-lives.Over time, I’ve helped expand SoftArt into a 35+ person global consulting organization, supporting ERP programs across North America, Europe, and the Middle East. This has included building and mentoring teams, defining delivery standards and operating models, launching new service offerings and revenue streams, and stabilizing high-complexity ERP programs.I stay closely involved in both revenue generation and execution — from early client conversations and solutioning through delivery performance and long-term partnership growth. I’m especially passionate about building repeatable models that allow consulting organizations to scale while staying tightly aligned to customer needs.My background blends entrepreneurial execution with structured leadership, supported by formal training in project management and business. I’m driven by environments where listening, accountability, and execution come together to turn complexity into results.

Experience

1. Managing Director

   Softart Solutions, Inc

   Jan 2026 — Present · Princeton, NJ, US

   Set and drive the overall vision, growth strategy, and operating model, aligning sales, delivery, marketing, and operations• Own revenue generation and business growth, overseeing sales strategy, pre-sales, solutioning, pricing, pipeline development, and account expansion• Serve as Executive Solution Architect and trusted advisor on complex ERP initiatives, bridging business objectives with ERP architecture and delivery across NetSuite, Microsoft Dynamics 365, and integrated ecosystems• Provide executive oversight across project portfolios, ensuring delivery quality, financial performance, risk management, and client satisfaction• Lead the design and launch of new services and revenue streams, including ERP implementations, rescue & recovery, optimization, staffing, and managed services• Build, scale, and mentor global teams across Sales, Project Management, Functional, and Technical roles with clear accountability and performance standards• Drive operational excellence and scalability, defining SOPs, governance frameworks, delivery standards, and internal processes• Lead marketing and go-to-market execution, including brand positioning, external messaging, and supporting tools and frameworks• Expand SoftArt’s global delivery and client footprint across North America, Europe, the Middle East, and offshore regions• Established and oversee a Dubai-based entity supporting ERP services across the GCC region• Act as the primary executive sponsor and final decision-maker for strategic initiatives, partnerships, and major client engagementsImpact & Scale• Scaled SoftArt into a 35+ person global ERP consulting organization across Manufacturing, Distribution, Retail, Healthcare, Financial Services, and Non-Profit sectors• Stabilized and turned around high-risk ERP programs, restoring executive confidence and delivery momentum• Built a repeatable Cloud ERP growth model, driving sustained demand for NetSuite and Dynamics implementations and long-term support

Education

• Penn State University

  Bachelor of Science - BS, Economics

  2015 — 2019

• West Windsor-Plainsboro High School South

  High School Diploma

  2011 — 2015

• Penn State University

  Smeal Certificate, Business/Commerce, General

  2015 — 2019