Sarthak Kapoor

About Sarthak Kapoor

Currently working as Associate Director - Programming Strategy & Insights at Star Plus, JioStar, leading channel strategy, insights, and analytics with in-depth key expertise across the Pay Hindi GEC landscape on TV. Worked as Consumer Insights Analyst at CMI, General Mills- Worked as an Insights Analyst in the Quantitative and Qualitative division of the Consumer and Market Intelligence (CMI) team on studies involving Primary Research • Worked on several studies which includes the likes of concept tests, intensives, conjoint analysis, max diff, which includes category and brand analysis, purchase intent evaluation, competitive intelligence, flavor optimization etc.• Handling studies individually using Qualtrics platform – involves designing questionnaires, programming, fielding data and analyze findings to deliver client ready reports with actionable insights• Leading Shopper Vu studies for the primary research division - programming questionnaire and integrating it with virtual shopping environments and analyze findings based on findability exercises• Member of the Learning & Development team responsible for designing training modules and conducting sessions/courses for peers• Honours – Accelerate Champion Award for Q3 & Q4 2023Worked as Senior Research Analyst at ARC, NielsenIQ -• Handled numerous market research studies (Concept & Product Testing) and analyzed the findings• Worked with Fortune 500 brands and carried out an extensive analysis to understand consumer behavior• Drive client engagement by collaborating with service team and clients, to identify the most impactful client’s priorities and ensure on time report delivery• Supported new employees as a reviewer in their ongoing projects and ensured seamless task completion• Honours – Monthly Superstar Award for March’21, May’22, August\'22; Quarterly Superstar Award for Q2’21 and Q3’21Interned at VLCC - Market Research• Performed Primary & Secondary Research, Competitor Analysis and Gap Analysis for the brand• Devised new sales strategies and suggested innovative concepts for VLCC salons based on global and local market trendsCompleted PGDM in Marketing (Specialization - Retail Management) from K J Somaiya Institute of Management, Mumbai. • Certified Six Sigma Green Belt (KPMG)• Worked with brands like Britannia, Aditya Birla Group, Lumiere Business Solutions, Pure Birds for live projectsHave a prior experience of working as an Assistant Marketing Manager in a handicrafts manufacturing and exports unit. Skilled in market research, brand strategy, social media marketing.

Experience

1. Assistant Manager- Programming Strategy & Insights, Star Plus

   Disney Star

   Dec 2023 — Present · Mumbai, IN

Education

• Maharaja Sawai Man Singh Vidyalaya - India

  HSC, Commerce

  2012 — 2014

• St. Xavier's College, Jaipur

  Bachelor of Arts - BA (Honours), Economics

  2014 — 2017

• K J Somaiya Institute of Management

  Master of Business Administration - MBA, Marketing

  2018 — 2020