Sarthak Sahu

About Sarthak Sahu

I am an accomplished professional delivering 6 years of career success. My career experience and skills have grown from my childhood interests: being a tech enthusiast, writing, & managing events.My dexterity lies in managing end-to-end product life cycle from identification of customers’ requirements, product development & launch, post launch metrics to risk analysis in sync with guidelines & norms. Demonstrated excellence in managing all aspects of product marketing including product positioning, product messaging, competitive analysis, campaign management, and go-to-market strategy.Over the time, I have proved my excellence in conducting product and brand-positioning research to ensure that the product and brands communications are built on a relevant and differentiating foundation that gains an emotionally compelling place in the consumers’ mind.

Experience

1. Brand Lead

   Lumio

   Dec 2024 — Present · Bengaluru, IN

   Built and scaled Lumio’s brand from 0→1, owning brand vision, positioning, and narrative across all consumer touch-points.• Drove GTM strategy for new product launches: Lumio Vision and Lumio Arc, and scaled them further • Lead the full-funnel growth and performance engine across Meta, Google, Amazon, and Flipkart, managing ₹12 Cr+ annual media spend with direct ownership of ROAS, ACOS, CAC, and scale.• Institutionalised performance and experimentation frameworks, delivering sustained improvements in ROAS while maintaining ACOS within 6–9% benchmarks during high-growth phases.• Own end-to-end brand launches, strategic partnerships, ATL initiatives, and social ecosystems, driving brand scale and market presence.• Act as the final authority on Lumio’s visual and verbal identity, ensuring consistency across multiple assets, 6 channels, and all external partners.• Own annual and quarterly budgeting and forecasting, managing ₹15–20 Cr marketing budgets with disciplined allocation and performance accountability

Education

• Odisha University of Technology and Research

  Bachelor of Technology - BTech, Civil Engineering

  2013 — 2017

• Public School, Jeypore

  10th, Science

  1998 — 2010

• Khallikote Unitary University, Brahmapur

  Intermediate, Science

  2010 — 2012

• Xavier Institute of Management(XIM Bhubaneswar)

  Master of Business Administration - MBA, Business Management

  2017 — 2019

Skills

• Management
• Engineering
• Public Speaking
• Microsoft Word
• Microsoft Excel
• Leadership
• Microsoft Powerpoint
• Microsoft Office
• Team Management
• Lean Six Sigma
• Sports
• Cricket