Sarthak Bhatnagar
Global Director - Paid Media and Digital Strategy @WPP Media
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WORK HISTORY
Global Director - Paid Media and Digital Strategy @WPP Media
London, GB
Lead paid digital strategy and growth for 3+ international conglomerates, managing communications across 7+ cross-functional regional teams (UK/EU, US/CAN)- Plan and execute full-funnel Branding and Performance Marketing strategies on Paid Social (LinkedIn, TikTok, Meta, Snapchat), Search, and Programmatic (DV360) for both app and web environments- Oversee $5.5M+ in annual Meta Ad Spend, driving performance optimization, CAPI, and Brand/Conversion Lift Studies- Implement long-term strategic initiatives focused on new customer acquisition, retargeting, A/B testing, and media efficiency to deliver quarterly growth- Mentor and lead a team of 9+ strategy managers and activation executives, fostering data-driven learning and consistent results- Lead Paid Media Incrementality Testing and Measurement frameworks across Wavemaker, enhancing media mix efficiency and channel strategy- Present monthly & quarterly business reviews to digital marketing leads and C-suite stakeholders, providing insights on digital metrics and business impact- Hands-on expertise in campaign execution and platform enablement across Meta Business Manager, DV360, LinkedIn Ads, TikTok, YouTube, GA, Kochava and AppsFlyer.
EDUCATION
Manipal University Jaipur
Bachelor of Engineering - BE
Cranfield School of Management
MSc Strategic Marketing
ABOUT SARTHAK BHATNAGAR
I\'m a digital growth strategist with 6+ years of experience leading paid media and…
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