Sarosh Datta
Principal Account Manager @Google
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WORK HISTORY
Principal Account Manager @Google
Dublin, IE
Be the face of Google Ads to the largest advertisers in the Netherlands. In this role I partner with in market sales team, cross functional specialists, product managers and support functions to deliver the best of Google Ads services to my portfolio of clients.Responsibilities:(1) Identify customer business objectives, set, own and execute sales strategies for specific customers (2)Drive customer relationships in order to work towards mutual business objectives by pitching and maintaining the requisite solutions whilst increasing digital maturity(3) Identify business and growth opportunities within the book of business, work with internal stakeholders to determine and drive sales, business growth, or marketing efficiency, as well as the incremental investment recommended to achieve customer outcomes.(4)Design yearly plans for customers by translating customer objectives into KPIs
EDUCATION
H.R. College of Commerce & Economics
Advanced Diploma
H.R. College of Commerce & Economics
Bachelor of Commerce (B.Com.)
Indian School of Business
Master of Business Administration - MBA
Campion
ICSE
SKILLS
ABOUT SAROSH DATTA
Digital marketing professional with 6+ years of work experience across the agency and brand domain. Over the past few years I\'ve seen the industry take giant steps towards embracing the digital medium. From executing one off content pieces to now crafting a whole strategy around digital and e-commerce only launches, brands have come a long way in a short span of time. I\'m excited to be part of this journey where I can see first hand how a plethora of platforms are making it easier to reach and engage a burgeoning and fast evolving online audience. The future is exciting!At Marico Ltd. I serve as the Digital Business Manager - New Business where I look after all creative, media and e-commerce sales related activities pertaining to new product launches. Its an exhilarating and fulfilling activity identifying categories, crafting products and planning and executing launches with a digital first approach whether it be marketing via SEM or social or pushing sales through marketplaces. Prior to my current role I worked at FCB ULKA as a media planner. During this period of time I planned and executed media plans for organizations such as Tata Consultancy Services, Tata Housing and Piramal Healthcare. Working on campaigns for organizations across industry sectors allowed me to appreciate the myriad challenges faced by each brand.I started out my career in business development at Contests2win.com, one of the leading creative agencies at the time. During this time I had the opportunity to pitch for and execute creative projects for brands such as Cadburys, Birla Sun Life, Idea Cellular and Fiat. It was extremely exciting to knock on the doors of brands and execute some great create work in the form of flash films, training films, short code SMS campaigns, contests, social games, etc.
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