Saroj Kumar
🚀 Performance-Driven Digital Marketer | Programmatic Advertising | SEO | Meta & Google Ads
- Role
- Senior Process Executive at Cognizant
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Saroj Kumar
With 3+ years of experience in digital marketing, I specialize in SEO, Google Ads, Meta Ads, Programmatic Advertising, and Data Analytics, driving growth and maximizing ROI for various industries. Paid Advertising & Performance MarketingBoosted qualified lead generation by 40% and achieved 3x ROI for an educational institution through Search Ad campaigns.Improved CTR from 2.7% to 5.2% on Search Ads by running A/B tests, refining ad copies, and optimizing user engagement.Successfully reduced CPM by 10% for real estate campaigns while maintaining high lead quality through strategic audience targeting and bid adjustments.Expanded Display Ads reach from 300K to 500K impressions/month, increasing brand visibility for a health-related domain. SEO & Organic Growth StrategiesManaged a team of 5, driving organic website traffic from 50-100 to 400-600 daily traffic in a span of 6 months using advanced SEO techniques.Spearheaded On-page, Off-page, and Technical SEO for 3 client projects, improving keyword rankings and organic visibility.Applied SWOT analysis for an in-house project, resulting in a 30% increase in organic traffic and 40% boost in keyword rankings within 3 months. Data Analytics & ReportingDelivered weekly/monthly performance reports on key metrics (CTR, CPC, ROI, conversion rates) using GA4 & Looker Studio.Familiar with managing and optimizing programmatic campaigns using DV360, CM360, SA360, DOOH, and DMP. Content & Social Media MarketingExperienced in content creation, scheduling, and YouTube SEO to enhance brand engagement and reach.Designed and implemented social media campaigns to improve audience engagement. Certifications & Continuous LearningCompleted industry-recognized certifications from HubSpot, Google Digital Unlocked, Skillshop, Semrush, and Internshala in SEO, Google Ads, Meta Ads, and Programmatic Advertising. Passionate about leveraging data-driven marketing strategies to optimize digital performance and drive business growth. 🤝 Let’s connect to discuss insights and opportunities in the digital marketing space!
Experience
Senior Process Executive
May 2025 — Present · Hyderabad, IN
Education
GIET University Gunupur
Bachelor of Technology - BTech, Mechanical Engineering
DAV Public School, Bokaro, Jharkhand
HSC
Holy Cross School, Bokaro, Jharkhand
SSC
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