Saroj Bishnoi
Senior Business Analyst @Utkarsh Classes(Joint Venture PW(PhysicsWallah)) | Data Analyst
- Role
- Senior Business Analyst at Utkarsh Classes
- Location
- Jodhpur, RJ, IN
- LinkedIn followers
- 500 followers
About Saroj Bishnoi
Detail-oriented Business Analyst with 2.5 years of experience transforming raw data into…
Experience
Senior Business Analyst
Dec 2024 — Present · Jodhpur, IN
I spearheaded end-to-end marketing analytics by automating ETL workflows to integrate multi-channel marketing costs with 5M+ Appsflyer leads, enabling precise attribution and deeper performance visibility. Leveraging SQL and Power BI, I built interactive dashboards to monitor campaigns across Google Ads, WhatsApp Drip Campaigns, Influencer/PR, Outdoor, and Printing, providing leadership with real-time insights for decision-making.Key Achievements:•Analyzed 15+ KPIs (ROAS, CAC, CPL, ARPU, churn, organic vs inorganic revenue trends) to identify optimization opportunities.•Delivered insights that boosted ROI by 25%, reduced CAC by 15%, and improved lead-to-customer conversion by 10%.•Led and mentored a cross-functional team of analysts, interns, and marketers, enhancing their SQL/Power BI skills.•Improved team productivity and reduced reporting turnaround time by 30%, fostering a stronger data-driven culture.
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