Sarnab Das

About Sarnab Das

I\'ve managed over ₹3 Crore in monthly ad spend and I measure success in one thing: cost-effective leads that actually convert. In the past year, I\'ve consistently delivered a 2% reduction in CPL while scaling lead volume and maintained 3–4% incremental lead-to-purchase conversion rates on high-ticket courses. What I actually do (beyond the job title): → Build end-to-end paid media systems from creative briefs to conversion tracking. → Automate campaign workflows using tools like Pabbly, Zapier, and GA4. → Run A/B tests on landing pages that have delivered 30%+ conversion uplifts. → Translate data into strategy I use Tableau and Clarity to spot what\'s wasting budget before it wastes more.I\'m currently completing a Postgraduate Program in Leading with AI: Strategy to Business Impact (edX) because I believe the next generation of growth marketers will win with AI-powered systems, not just manual optimizations. I\'m open to Performance Marketing Manager / Growth Marketer roles across B2C, EdTech, Fintech or high-growth startups (India or remote). If your business runs paid media and wants to grow smarter let\'s talk. Message me or connect, and I\'ll respond.

Experience

1. Performance Marketer

   upGrad

   Apr 2025 — Present

   Managed ₹3 Cr+ in monthly paid media budgets across Google, Meta, LinkedIn, and YouTube — achieving a consistent 2% MoM reduction in CPL while scaling B2C lead volume quarter-over-quarter.Built a multi-channel lead generation engine for high-ticket EdTech courses, driving 3–4% incremental lead-to-purchase conversion rates through funnel-aligned creative strategy and real-time campaign pivots.Aligned paid media messaging with sales team insights and creative briefs, reducing lead-to-qualification drop-off and improving downstream conversion quality across upGrad\'s B2C programmes.

Education

• Indian Institute of Management Bangalore

  Postgraduate Program, Leading with AI: Strategy to Business Impact

• Dibrugarh University, Dibrugarh

  Bachelor's degree

• Jain (Deemed-to-be University)

  Performance Marketing , Marketing