Samantha Armstrong
Senior Design Manager | Creative Director Track | Brand Strategy • Visual Systems • AI-Driven Design
- Role
- Senior Design Manager at R1 RCM
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Samantha Armstrong
I’m a design leader passionate about building scalable brand systems, shaping visual…
Experience
Senior Design Manager
Nov 2021 — Present · Atlanta, GA, US
R1 RCM (formerly Cloudmed)I lead the internal design team within R1’s in-house creative organization, supporting brand strategy, marketing campaigns, executive storytelling, and digital experiences. My work spans everything from creative operations to big-picture brand thinking.Key highlights:Played a core role in R1’s full-scale rebrand and brand unification (2023–2024), aligning visual identity, messaging, and experience across the enterpriseDeveloped the creative direction for our Palantir partnership launch, including a full-page Wall Street Journal ad (March 2025) that positioned R1 as a tech-forward AI partnerSpearheaded our Brand Innovation Sprint, modernizing presentation templates, event materials, social media design, and digital touchpointsLed design concepting for high-visibility internal events like SKO and Get Connected, partnering with our agency team to bring bold themes to lifeIntroduced scalable templates and streamlined Asana workflows to improve intake and delivery across marketing channelsChampion AI-powered tools (like ChatGPT Pro) to enhance design speed, ideation, and strategyMentor a growing team of designers and collaborate cross-functionally to bring clarity, creativity, and consistency to every touchpoint
Education
Sanford-Brown College
Bachelor of Fine Arts - BFA, Graphic Design, Computer Science
2013 — 2016
University of Central Florida
Associate of Arts (AA), Art/Art Studies, General
2008 — 2011
Skills
- Illustration
- Web Design
- Posters
- Mac
- Project Management
- Advertising
- Typography
- Web Interface Design
- Time Management
- Adobe Photoshop
- Teamwork
- Social Media
- Microsoft Office
- Sales
- Graphic Design
- Marketing
- Leadership
- Event Management
- Digital Illustration
- Cascading Style Sheets (Css)
- Bartending
- Video Editing
- Adobe Creative Suite
- Logo Design
- Customer Service
- Photoshop
- Social Media Marketing
- Html
- Adobe Illustrator
- Microsoft Excel
- Dreamweaver
- Illustrator
- Social Networking
- Indesign
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