Sarkis Yaacoubian
Senior Strategic Account Director @Connexity, Inc.
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WORK HISTORY
Senior Strategic Account Director @Connexity, Inc.
Santa Monica, CA, US
Senior leader owning a portfolio of high-revenue strategic and enterprise accounts within a performance-driven e-commerce marketplace, with end-to-end responsibility for post-sale account health, retention, renewals, and expansion.Partner closely with executive leadership and cross-functional teams to drive revenue growth, platform adoption, and long-term client success.• Own and expand high-value merchant and agency relationships, consistently delivering against ROAS, acquisition, and growth targets.• Serve as the quarterback for strategic accounts, aligning executive stakeholders and cross-functional teams across Product, Marketing, and Analytics.• Translate performance data and analytical insights into actionable optimizations that unlock new use cases and improve efficiency.• Lead upsell, cross-sell, and renewal initiatives across a suite of performance marketing solutions.• Deliver marketplace feedback and competitive insights to influence product development, roadmap prioritization, and go-to-market strategy.• Cultivate and grow agency partnerships, converting organizational transitions into new opportunities and sustained portfolio expansion.
EDUCATION
EADA Business School
International Marketing
Pepperdine Graziadio Business School
Master of Science (M.S.), Global Business, Marketing Emphasis
American University
Global Business, Africa Emphasis
UC Santa Barbara
Bachelor of Arts, Global Studies, North America Emphasis
SKILLS
ABOUT SARKIS YAACOUBIAN
Senior Strategic Account Director with 10+ years of experience driving enterprise and marketplace growth through complex post-sale partnerships in digital commerce ecosystems. I own multi-million-dollar portfolios with end-to-end responsibility for adoption, retention, renewals, and expansion—consistently delivering double-digit YoY growth by aligning technology solutions with evolving business needs.I partner closely with executive leadership and cross-functional teams (Product, Engineering, Analytics, Marketing) to turn performance data into actionable insights, scalable optimizations, and new use cases. As the quarterback of strategic accounts, I align stakeholders, navigate ambiguity in fast-paced settings, and deliver durable, long-term outcomes in operationally complex environments.Grounded in global economics and policy, I bring sound judgment, strong relationship-building, and a focus on sustainable growth. MS in Global Business (Marketing) from Pepperdine University; BA in Global Studies from UC Santa Barbara. Open to connecting on fintech, SaaS partnerships, omnichannel solutions, and enterprise growth strategies.
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