Hritwick Sarkar
Head of Search Engine Optimization @Aixgrow
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WORK HISTORY
Head of Search Engine Optimization @Aixgrow
London, GB
As Head of Search Engine Optimisation at AIXGrow, a performance-driven marketing agency, I lead the end-to-end organic growth strategy for our clients, ensuring their brands are discoverable, competitive, and scalable in search. I work closely with cross-functional teams to align SEO with content, creative, performance marketing, and overall business objectives.Key responsibilities:• Own and drive the overall SEO vision and strategy for AIXGrow’s clients, focused on sustainable organic growth and high-intent traffic.• Conduct in-depth keyword research, competitor analysis, and SERP landscape reviews to uncover growth opportunities and inform content roadmaps.• Oversee on-page and technical SEO, including site architecture, internal linking, metadata, schema markup, page speed, and crawlability.• Collaborate with content, copy, and design teams to create and optimise SEO-led landing pages, blogs, and campaign assets that rank and convert.• Set up, track, and report on key SEO KPIs (traffic, rankings, CTR, conversions, revenue impact) using tools such as Google Analytics, Search Console, and leading SEO platforms.• Run regular SEO audits and present clear, actionable recommendations to clients and internal stakeholders.• Partner with paid media and social teams to ensure SEO is integrated into wider growth and content strategies.• Stay ahead of algorithm updates, industry trends, and best practices, translating them into testing plans and strategic adjustments.• Mentor and guide junior SEO and content team members, establishing processes, frameworks, and standards for best-in-class SEO delivery.Tools & competencies:• Advanced use of leading SEO and analytics tools (e.g. Google Analytics, Search Console, Ahrefs/Semrush, Screaming Frog, Looker Studio).• Proven experience improving rankings, organic traffic, and conversions in competitive niches, ideally within an agency environment.
EDUCATION
Newcastle University
Master of Science - MS, International Marketing
Lala Lajpatrai College of Commerce And Economics Lajpatrai Marg Mahalaxmi Haji Ali Mumbai 400 034
Bachelor of Commerce - BCom, Business/Commerce, General
ABOUT HRITWICK SARKAR
MSc in International Marketing from Newcastle University Business School, where I deepened my passion for brand strategy, digital engagement, and customer behaviour. Before that, I earned my Bachelor’s in Commerce from India and pursued certifications in advanced digital marketing, email marketing, and PR to build a well-rounded skill set. Alongside my studies, I worked on academic projects exploring how AI is shaping B2B branding and what drives user engagement on platforms like TikTok and YouTube Shorts, areas I’m genuinely fascinated by.Over the past few years, I’ve had the opportunity to work across different marketing roles in both the UK and India. Whether it was improving SEO performance and growing website traffic at The Crown Hotel, running successful paid ad campaigns, or creating content strategies during my time at Dhwani Entertainment, I’ve always been drawn to work that connects data with creativity. I enjoy diving into the details, like keyword research or campaign metrics, but I’m equally invested in telling compelling brand stories that actually resonate with people.What drives me most is seeing strategy turn into real results, like increased bookings, higher engagement, or stronger brand visibility. I’m someone who thrives in collaborative environments and likes to approach marketing not just as a task list, but as a way to solve problems and build meaningful connections with an audience. Whether it\'s through SEO, social media, or integrated campaigns, I’m always looking for new ways to bring fresh energy and clarity to the brands I work with.
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