Saritha Singamsetty
CRM Expert Associate Director @ Novartis | Salesforce | Salesforce Industries | Veeva CRM | TOGAF
- Role
- Associate Director Platform Salesforce at Novartis
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Saritha Singamsetty
Driven Salesforce, Veeva CRM, and Salesforce Industries (Vlocity) Architect with 14+ years in CRM, delivering scalable, business-aligned solutions across health, insurance, and complex CPQ/EPC landscapes. I blend deep platform expertise with enterprise architecture thinking to translate strategy into secure, maintainable, and high-value outcomes.Highlights- 10+ years in Salesforce; 5+ years in Salesforce Industries (Vlocity); 2+ Veeva CRM experience- 16x Salesforce certifications; Certified Application Architect and Certified System Architect- Certified Vlocity Omnistudio Consultant- TOGAF® Enterprise Architecture Part 1 (OGEA-101) certified- Copado Certified Admin and DeveloperCore strengths- Platforms and clouds: Salesforce Sales, Service, Experience; Veeva CRM for Life Sciences- Architecture and implementation: Enterprise architecture alignment, governance, roadmaps, integration patterns, data design- Development: Apex, Lightning Components, LWC, OmniStudio; configuration-first mindset- Industries expertise: Health, Insurance, CPQ/EPC (pricing, product modeling, guided selling)- DevOps and tooling: Copado, AutoRABIT, Bitbucket, GitHub, Jira, Vlocity Build Tools- Document generation: Conga developmentWhat I deliver- End-to-end implementations that balance speed, quality, and compliance- Robust solution designs that reduce technical debt and improve maintainability- Cross-functional collaboration to convert business strategy into executable architectures and releasesAlways exploring the intersection of enterprise architecture and platform innovation—open to connecting on complex transformation programs, architecture governance, and best practices in Salesforce, Veeva CRM, and Salesforce Industries.
Experience
Associate Director Platform Salesforce
Oct 2023 — Present · Hyderabad, IN
Education
JNTU HYD
Engineer's Degree, Electrical, Electronics and Communications Engineering
2006 — 2010
Skills
- Salesforce.com Administration
- Siebel Crm
- Requirements Analysis
- Software Development Life Cycle (Sdlc)
- Customer Relationship Management (Crm)
- Salesforce.com Development
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