Saritha Shetty

About Saritha Shetty

Highly motivated and results-driven marketing professional with over 15 years of diversified experience across strategic marketing, corporate communications, digital and social media, brand management, and project execution. Proven track record of leading integrated marketing campaigns, launching new products, and managing high-impact communication strategies across global markets. Adept at building strong media relationships, driving internal and external engagement, and delivering measurable business outcomes through innovative marketing solutionsCore Competencies & Specialties• Strategic Marketing & Campaign Planning• New Product Launches & Go-to-Market Strategy• Brand Management & Positioning• Digital Marketing & Social Media Strategy• Corporate Communications & Public Relations• Media Relations, Crisis Communication & Budget Oversight• Analyst & Trade Relations• Internal Communications & Content Development• Event Planning & Execution• Cross-functional Project Management

Experience

1. Senior Marketing Manager

   Shaw Contract

   Oct 2018 — Present · Bengaluru, IN

   In my current role, I lead strategic marketing initiatives focused on product launches from our APAC manufacturing facility. I drive product promotion through integrated offline and digital channels, ensuring strong market visibility and engagement. A key part of my work involves championing our company’s powerful and authentic sustainability narrative—highlighting Shaw Contract’s four decades of design excellence in delivering premium-quality flooring solutions that prioritize health, well-being, and performance in built environments.

Education

• St. Agnes College, Mangalore-575002

  Bachelor of Commerce (B.Com.), Commerce

  2005 — 2005

• Mangalore University, Mangaluru

  Master in Mass Communication & Journalism, Mass Communication/Media Studies

  2006 — 2006

Skills

• Communications Planning
• Resource Allocation
• Newsletters
• Corporate Branding
• Press Releases
• Strategic Communications
• Public Relations
• Internal Communications
• Media Relations
• Market Research
• Online Advertising
• Content Development
• Social Media Marketing
• Digital Marketing
• Project Management
• Marketing Communications
• Corporate Communications
• Integrated Marketing
• Content Management
• Event Management
• Crisis Communications
• Brand Management
• Social Media
• Advertising
• Crm
• Media Planning
• Copywriting