Sarita Singh

About Sarita Singh

A passionate digital marketer with extensive experience in delivering impactful…

Experience

1. Head of Digital Marketing

   Moksha Media Group

   Nov 2021 — Present

   Spearheading Performance Marketing (Digital):\\\\n- D2C, Paid media, Social, Marketplace, Native, Programmatic, Influencer, SEO, ORM, Content.\\\\n- Campaign analysis aligning with brand revenue & growth.\\\\n- Media strategy, Media Planning, Media Buying.\\\\n- Evaluate & recommend emerging platforms and technologies.\\\\n\\\\nData analytics and campaign optimisation:\\\\n- Analytics funnel to help analyse marketing cost and optimise campaign basis funnel report.\\\\n- Landing page analysis & data inputs.\\\\n\\\\nNew Channels/ Partnerships:\\\\n- Evaluate new growth channel partners and growth hacks for the brands.\\\\n- New affiliate partners evaluation/ on-boarding to contribute on brand growth & performance.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• University of pune

  Master of Business Administration - MBA, Business Administration and Management, General

  2005 — 2007

• Delhi University

  Business/Commerce, General

  2002 — 2005

• Symbiosis Institute of Management Studies

  PGDCRM, Customer Relationship Management

  2006 — 2007

Skills

• Marketing
• Mobile Marketing
• Search Engine Marketing (Sem)
• Web Analytics
• Organic Search
• Affiliate Marketing
• Crm
• Digital Media
• Social Media Marketing
• Online Reputation Management
• Social Media Optimization (Smo)
• Analytics
• Email Marketing
• Business Development
• Lead Generation
• Search Engine Optimization (SEO)
• Digital Strategy
• Web Marketing
• SEO
• Yahoo Search Marketing
• Display Advertising
• Online Marketing
• Pay Per Click (Ppc)
• Advertising
• Mobile Search
• Keyword Research
• Smo
• Search Advertising
• Google Adwords
• Google Analytics
• Ppc
• Sem
• Digital Marketing
• Msn Adcenter
• Landing Page Optimization