Sarita Tiwari
Business Analyst @ICICI Bank
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WORK HISTORY
Business Analyst @ICICI Bank
Hyderabad, IN
1.Led the full lifecycle of new features including,business analysis, functional specification, system design, testing, training and defining support procedures in iMobile banking application used by saving account users of ICICI Bank.2.Translated customer needs and problems into actionable product features, contributing to product vision which helps in increment in annual turnover of iMobile application.3.Developed projects like Fund Transfer, New Landing Dashboard layout feature, fixation of live issues for iMobile application achieving 35 percent improvement in user satisfaction4.Performed varied & complex duties and tasks that need independent judgement, in order to implement banking products & technology to meet customer needs.5.Successfully addressed critical live customer issues, resulting in a significant increase in NPS from 45 percent to 70 percent demonstrating a strong commitment to enhancing customer satisfaction and experience.6.Successful user research and market analysis was carried out that identified new trends and opportunities for product enhancements by 25 percent.7.Collaborated on user testing strategies to ensure top quality releases, reducing product-related issues by 20 percent
EDUCATION
Swami Vivekanand inter college
High school , 80.6%
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology - BTech, Biotechnology
Saraswati Vidya Mandir inter college malviya nagar
Intermediate , 83%
ABOUT SARITA TIWARI
Working as a Product Analyst for ICICI\'s mobile banking application, InstaBIZ, which caters to current account customers, would involve several key responsibilities and challenges. Responsible for defining the product vision, strategy, and roadmap for InstaBIZ.Need to work closely with engineering teams to ensure the successful execution of product features and enhancements. This involves making technical decisions, prioritizing development tasks, and resolving technical challenges. Utilizing data analytics and metrics to track the performance of InstaBIZ.Identify areas for improvement, optimize features based on user behavior, and drive product enhancements to improve customer satisfaction and retention.
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