Sarit Arora
User Experience Design Leader: UX + AI for Oracle CX Marketing Cloud | Personalization · CDP · Marketing Orchestration | Ex-Yahoo, Verizon Media, Human Factors International
- Role
- Senior Director, Ux Design Oracle Cx Marketing Cloud & Customer Data Platform at Oracle
- Location
- Redwood City, CA, US
- LinkedIn followers
- 500 followers
About Sarit Arora
Sarit has served over 20 years as an executive product design leader, serving brands like Oracle, Yahoo, HP, Intel, Citibank, Baxter, MIT Media labs, Columbia university, Suzuki and many others. He is known as a collaborative, creative problem solver, who has helped build and mentor global design teams to help reach their true potential, and create breakthrough products. He currently leads design for Oracle\'s Unity - its customer data platform that helps personalize users journey in real time. Before that he was the head of design for the CTO organization at Yahoo and helped design Yahoo\'s passwordless authentication called account key, redesign of Yahoo answers, groups and Yahoo Merchant store and many more. Previously, he was at Human Factors International, one of the largest human factors and UX consulting company, heading their Bangalore office. He has a masters in product design from National Institute of design and a bachelors in mechanical engineering from Delhi University. Outside of work, he loves sketching, photography, hiking and internet of things (IOT). On weekends you will find him tinkering with his two kids, in inventing new smart home products.
Experience
Senior Director, Ux Design Oracle Cx Marketing Cloud & Customer Data Platform
Jan 2025 — Present · Redwood City, CA, US
Leading UX design strategy and execution across Oracle\'s CX Marketing Cloud and Customer Data Platform (CDP)Directing design for marketing orchestration tools that enable enterprise marketers to run intelligent, multi-channel campaigns at scaleLeading UX for the Customer Data Platform, unifying customer identity and behavioral data across Oracle CX applications (Marketing, Sales, Service)Driving AI-powered personalization experiences — designing systems that help brands deliver the right message, on the right channel, at the right timePartnering with product management, data science, and engineering to bring emerging AI capabilities into production-ready, enterprise-grade UX
Education
National Institute of Design
Masters, Product Design
Delhi College of Engineering
Bachelor of Engineering - BE, Mechanical Engineering
Springdales School, India
kindergarten to 12th grade, Physics, chemistry, Mathematics and Computers
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