Sarine Zarougian

About Sarine Zarougian

I’m a multidisciplinary designer and e-commerce strategist with a background in UX, digital marketing, and brand experience. I specialize in bridging creative design and commerce, crafting intuitive digital experiences that drive engagement and reflect brand identity.My career began by launching my own direct-to-consumer brand, where I led everything from product development and Shopify design to branding, marketing, and A/B testing. That hands-on experience shaped my ability to think holistically about product, storytelling, and customer experience.I’m driven by curiosity, creativity, and a desire to make every digital touchpoint feel intentional, human, and beautifully designed.Core strengths: UX/UI Design · Product Strategy · E-commerce (Shopify) · Digital Marketing · Customer Experience · Branding · Lifecycle Marketing · Figma · System Thinking

Experience

1. Ux Ui Designer

   Thecrm

   Jan 2025 — Present · Beverly Hills, CA, US

   Redesigned CRM workflows for national dealership clients, improving task flow efficiency and reducing UI friction- Conducted user research and on-site interviews to uncover pain points and inform UX strategy- Designed and tested interactive prototypes and contributed to roadmap planning, helping improve feature adoption by 15%- Established a modular design system that improved internal collaboration and maintained design consistency- Presented UX findings and design recommendations to leadership, helping influence roadmap priorities.

Education

• Pasadena City College

  Associate of Arts - AA

• Southern New Hampshire University

  Bachelor of Arts - BA