Sarina Soriano
Senior Producer @San Francisco 49ers
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WORK HISTORY
Senior Producer @San Francisco 49ers
Back to back Emmy Award winning editor in 2024 and 2023 for \"Outstanding Achievement - Editor, Spanish.\" Emmy Award winning videographer in 2023 for \"Best Sport\'s Program - Live or Post Produced: 49 Hours.\" Emmy nominated 5x in 2024 and nominated 4x in 2023- Builds coverage schedule and sets production calendar for Spanish video team that consists of the International Video Producer and Spanish Broadcasting Talent. Video assets helped lead to a net audience growth on 49ers ESP channels in 2023 including Facebook (+67.8%), Instagram (+22.7%), Twitter (+2,328) and TikTok (+30,090)- Oversees a comprehensive and cross functioning marketing campaign for Latino Heritage Month in conjunction with NFL Mexico YoY. Managed the budget for the 2023 video campaign and directed a team of 7 crew members to execute the piece. Shared on 49ers ESP channels including Instagram (631K views), international and domestic television markets, and on the video boards in stadium during LHM game- 2023 Spanish Video Performance on Facebook: 24M Impressions (+43%), 3.3M Video Views, 1M Engagements2023 Spanish Video Performance on Instagram: 11M Impressions (+7.1%) and the 2nd largest growing Spanish channel in the NFL- Directs, edits, and films content on 49ers English channels including but not limited to Play-Off Campaigns (Do it for the Bay ft. Saweetie and P-Lo, 14.1M views), Player Hometown Features, and 49 Hours Episodes- In 2022, in recognition of her industry-shifting and brand defining work across sports and entertainment, Sarina was selected as an honoree for the Creators of Color award presented By Hashtag Sports.
EDUCATION
Caldwell University
BS, Communication and Media Studies
Caldwell University
Spanish Language and Literature
SKILLS
ABOUT SARINA SORIANO
I am a driven marketing leader and a 7x Emmy award winning creative. The diverse opportunities that I have experienced have shaped me into a team player who enjoys taking on new challenges with a decade worth of experience in the sport\'s industry. In my role as Senior Producer at the San Francisco 49ers, I capture and create engaging content for our football team, Levi\'s Stadium events, our unique fanbase as well as other internal and external stakeholders. I lead brand marketing campaigns such as Latino Heritage Month by conceptualizing and executing all video assets that air domestically and internationally. I am responsible for the production of all Spanish video content with my team that includes but is not limited to, our International Producer and our Spanish Broadcasting talent. Additionally, I direct, film and edit various storytelling pieces on the English video side.I find value in recognizing diverse talent while inspiring others to take pride in their work. My peers would consider me as someone who leads by example and strives to deliver content that resonates with our consumers. I am a tenacious self-starter who looks forward to connecting with passionate creatives from across various industries.sarinasoriano.com
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