Sarina Montenegro
Design Leader | Brand Systems Expert | Emotional Branding for Purpose-Driven Teams
- Role
- Director - Creative at Strategies 360
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Sarina Montenegro
I\'m a design leader with 15+ years of experience defining and evolving brand identity, visual systems, and creative direction for purpose-driven organizations across finance, retail, hospitality, healthcare, education, and consumer brands.I lead with a balance of vision and craft—setting creative direction while remaining deeply involved in concepting, design execution, and art direction. My expertise includes brand stewardship, design systems, visual identity, typography, photography and video art direction, and UI/UX. I partner closely with executives and cross-functional teams to translate strategy into cohesive, emotionally resonant creative across digital, print, motion, and experiential touchpoints.Known for a collaborative, people-centered leadership style, I bring clarity, calm direction, and momentum to creative teams. I’m highly self-driven and hands-on, value thoughtful structure and efficient workflows, and believe great brands are built when strong ideas, clear systems, and inspired teams come together in values-driven cultures.
Experience
Director - Creative
Jan 2026 — Present · Seattle, WA, US
Design leader of strategic brand development across purpose-driven sectors including finance, education, community, and trade organizations. Directs cross-functional teams, owning brand identity, stakeholder alignment, team mentorship, and end-to-end design execution. Managed budgets, timelines, and creative deliverables across digital, print, and video platforms.
Education
Ray College of Design
Bachelor of Arts - BA, Visual Communications
Skills
- Web Design
- Art Direction
- Adobe Creative Suite
- Creative Direction
- Brand Development
- User Experience
- Layout
- Graphic Design
- Visual Communication
- Concept Development
- Typography
- Design Thinking
- Branding
- Direct Mail
- Corporate Identity
- Packaging
- Image Manipulation
- Branding & Identity
- Catalogs
- Interaction Design
- Art
- Logo Design
- Posters
- User Interface Design
- Corporate Branding
- Design Strategy
- Brochures
- Creative Strategy
- Illustration
- Experience Design
- Collateral
- Information Design
- Indesign
- Illustrator
- Fashion
- Photoshop
- Page Layout
- Branding
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