Sarika Chauhan
Editor @Apx Luxury
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WORK HISTORY
Editor @Apx Luxury
Noida, IN
Relate to the local needs of the US user and/or other assigned markets. Work independently and partner with various teams across MSN in order to maximize opportunities to promote video content that engages and delights. Support and supplement breaking news and big story coverage with live video streams. Scout the best video content available from MSN partners and prepare it for presentation, discounting all videos with profanity, nudity and other risky images. Spot and stay on top of online video trends at all times. Identify/implement audience-focused video content strategies. Work with editors across various countries and different time zones. Derive daily insights from content publishing and data reporting tools. Liaison with technology teams to improve and test current/future MSN products. Understand and support a variety of other business objectives.
EDUCATION
Madurai Kamaraj University
Master of Business Administration (MBA), Finance, General
Delhi University
Bachelor’s Degree, Business/Commerce, General
ABOUT SARIKA CHAUHAN
As a Lead Editor at Burda Media for Microsoft from 2015, I delivered monthly KPIs for a market with 65M Active Users through data-driven audience growth and engagement initiatives. I enabled automation of content feeds in the market using AI and Machine Learning to meet organizational goal. I managed content partnerships with The New York Times, Washington Post, and The Associated Press, and worked with Microsoft FTEs to ensure optimum feed quality. I was the POC for moderation workflow planning and rollout of AI-curated news feeds across MSN US market and platforms like Windows Feed and Microsoft Edge. I created an effective moderation strategy and collaborated with global Content Quality leads and product teams to ensure poor quality and harmful content was not available to MSN users. I used local market insights, historical research, and data trends to support global Audience Engagement initiatives and localization requests in verticals/products like Bing, Shopping and e-Commerce, Sports and Weather. I also managed employee training for 8 new hires over a period of 12 months, offering continuous guidance and mentorship on best practices while providing constructive feedback. As Team Lead for Microsoft US operations, I ensured smooth functioning of 8+ editors with clear communication on goals, targets, Microsoft guidelines and regular performance assessment and feedback. Have managed and mentored various growing and high performing teams of creatives in the past and helped them come up the learning curve. Highly adept at forging alliances with cross functional teams internal and external to push for improvement in technology adoption and execution.
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