Sarika Chawla

About Sarika Chawla

New York-based editorial expert; specialize in B2C and B2B integrated marketing; trained…

Experience

1. Manager, Narrative Content & Strategy

   MMGY Global

   Jul 2014 — Present

   In my time at MMGY Global, I have cultivated a unique content role within a traditional integrated marketing agency. I am equally at ease advising tourism boards on their multichannel content strategy as I am publishing a 68-page print travel magazine and writing banner ads to drive seasonal campaigns. • Identified an industry-wide appetite for consumer-friendly editorial content, expanding our creative services for a number of high-profile travel and tourism clients. • Oversee narrative content for B2C and B2B marketing strategies: original web content, direct mail, digital advertising, organic and paid social media, email marketing, video production, white papers and more • Develop strategic story pillars and identify travel trends directly with clients while managing direction for in-house and freelance copywriters and art directors • Integrated web/social/advertising clients include: Pure Michigan; Colorado Tourism Office; Visit Fort Myers; Princess Cruises; Tourism Ireland; Signature Travel Network; Sensei Lana’i, A Four Seasons Resort and Sensei Porcupine Creek • Project-based initiatives have included: overhauling web content and creating travel advisor marketing materials for Visit Los Cabos; email and web marketing for Visit Costa Rica; email marketing for the British Virgin Islands; Kampgrounds of America marketing video concepting and scripting; aligning Visit Corpus Christi’s website to its current voice and tone standards; original web content creation for Club Quarters hotels