Sarika Chauhan
FMCG Route-to-Market Transformation | Sales Tech for Africa’s Fast-Growing Consumer Brands | FieldAssist | Ex-LocoNav
- Role
- Solutions Specialist - East Africa at FieldAssist
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sarika Chauhan
I help FMCG and CPG brands in Africa transform how they sell, scale, and serve — by bringing visibility, discipline, and speed to their Route-to-Market operations.With a background spanning telematics and sales automation, I work closely with growth-stage and enterprise consumer brands across East Africa to address real on-ground challenges:– Revenue leaks and pilferage– Coverage gaps in rural and open markets– Low rep productivity and weak execution at retail– Lack of timely, actionable insights from the fieldI’ve led GTM strategies, built Total Addressable Market TAM models, and supported sales and marketing teams in digitizing their operations, from field sales to distributor management.My approach is consultative: start with the problem, then co-create a roadmap that balances measurable impact with ease of execution.If you’re scaling in East Africa and thinking about digitizing sales or improving field execution, I’d love to connect.
Experience
Solutions Specialist - East Africa
May 2024 — Present
Education
Miranda House, Delhi
Bachelor of Arts (B.A.), Economics and History
2012 — 2015
Skills
- Microsoft Office
- Teamwork
- Photoshop
- Powerpoint
- Microsoft Excel
- Java
- Research
- Microsoft Word
- Customer Service
- English
- Editing
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