Sarfaraz bin Razak
#UI/UX Designer at Littoria Lighting Co. | Specializing in Custom #HomeAutomation Interfaces and Decorative and Architectural Lighting Catalogs | Passionate about crafting seamless user experience and innovative designs.
- Role
- Sr Graphics Designer & Ui Ux at Littoria India
- Location
- Surat, IN
- LinkedIn followers
- 500 followers
About Sarfaraz bin Razak
A competent professional with over 8+ years of experience in:~ Graphics Design ~…
Experience
Sr Graphics Designer & Ui Ux
Apr 2021 — Present · Surat, IN
Lead ideation, concept explorations, digital strategy definition, and solution execution. Created interaction strategies that helped, developing navigation and flow, designing wireframes and interactive prototypes, organizing content, and advocating for the needs and goals of real users. Conceive, plan and lead the development of high- end, useful digital products. Spearheaded communication with director, programmer team researcher, and development team to successfully complete the designs. Implemented UX strategies that reflected device specific individuality while keeping brand identity Evaluated current branding, products and company details to create new style guides, and present alternative styles and dashboard designs. Creating print magazine layouts and brand identity assets, as well as spearheading website experience improvements. Interface with account managers and customers for assessing customer requirements, and proposing cost effective automation solution for project of varying scope, size and complexity. Designed user interfaces and user experiences for home automation systems, including lighting, climate control, security, and audio/visual systems. Conducted user research to understand client needs and preferences, and used that information to create visually stunning and intuitive interfaces. Developed and maintained relationships with vendors and suppliers to ensure timely delivery of equipment and materials. Conducted regular maintenance and troubleshooting of installed systems to ensure optimal performance. Created requirements documentation and schedules for automation infrastructure improvements. Collaborated with engineers and developers to ensure that designs were technically feasible and easy to implement.
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