Sareena Desai
Crm Manager @Monster Energy
Signup · Get unlimited contacts
WORK HISTORY
Crm Manager @Monster Energy
Increased customer retention by 14% YoY through optimized lifecycle journeys.• Led strategy and execution of omnichannel campaigns across email, SMS, and push using Airship and CDP data.• Partnered cross-functionally with Brand, Digital, Field, eComm, and Sales teams to align lifecycle messaging with overall marketing initiatives.• Improved email conversion rates by 4% through A/B testing and journey optimization.• Leveraged campaign analytics to deliver insights and drive continuous improvement.• Implemented behavioral segmentation, increasing segment-specific engagement by 3.7%.• Managed CRM roadmap, calendar, and vendor relationships; contributed to CRM stack innovation.
EDUCATION
University of Nevada-Las Vegas
Bachelor of Business Administration - BBA, Marketing
California State University, Long Beach
Master of Science - MS, Marketing Analytics
ABOUT SAREENA DESAI
I\'m a creative and analytics marketing professional with 5+ years of experience driving brand growth, retention, and loyalty through strategic CRM and omnichannel initiatives. I specialize in delivering measurable business impact through lifecycle marketing, segmentation, and cross-functional collaboration. Currently at Monster Energy, I lead CRM efforts across email, SMS, and push; optimizing consumer journeys, increasing retention by 14% YoY, and boosting email conversions through testing and insights. I bring a deep understanding of CRM platforms (Airship, Klaviyo, MailChimp), strong data fluency, and a knack for aligning brand storytelling with performance marketing.I\'ve successfully launched campaigns across CPG and wellness sectorss, improved marketing performances by up to 41%, and managed the full CRM roadmap including tech stack, vendor relations, and team mentorship. Let\'s connect if you\'re passionate about using data, creativity, and customer insights to build standout brand experiences.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.