Anthony Sarchiapone
Marketing Director
- Role
- Director of Marketing at Scopio Labs
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anthony Sarchiapone
Digital marketing leader, writer, and content strategist committed to the sharing of insights and ideas that influence growth and achievement in people, organizations, and communities. Customer-centric, growth-minded marketing leader with proven ability to generate qualified leads and grow year-over-year revenue through integrated marketing strategies and channel partnerships that build customer relationships. Brings an urgent, entrepreneurial drive to teams and the planning and execution of business-to-business sales and marketing strategies. Innate ability to understand customer personas and motivate audiences throughout their customer journey. Pardot, Marketo and Hubspot Marketing Automation, Content Development, Email Marketing, SEM, Product Development, PPC, Google Ads, Internal and Media Communications, Brand Identity, Collateral Development, Business Process Management, Marketing Communications, ONIX, Lead Generation Programs, Direct Response, Print Ads, Salesforce, Social Media, Paid Social, Sponsored Content, Management, Leadership, Project Management, Six Sigma Green Belt, Continuous Improvement
Experience
Director of Marketing
Apr 2021 — Present · Tel Aviv, IL
Create content marketing campaigns with with key opinion leaders in medicine across paid social, live event, and organic channels Report monthly to the President and CFO on budget spend, marketing activities, and marketing ROI; provided analytics, analysis, and recommendations on the reallocation of budget based on engagement and conversion KPIs Partner with VEG on “Digital Cytology in the ER” series of interviews and training videos with doctors, techs, and pathologists making the transition from traditional cytology to digital cytology
Education
Hofstra University
Bachelor of Arts in English Literature, English Literature, American Literature
Hofstra University
Master of Arts in English, Composition and Rhetoric, 19th Century American Literature
Adelphi University
MBA, Business Administration
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