Sarah Bates

Digital Transformation Manager - Transport Infrastructure @Amey

Birmingham, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2025 — Present

Digital Transformation Manager - Transport Infrastructure @Amey

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EDUCATION

2002 — 2005

Goldsmiths, University of London

2.1 BA Media & Communications

ABOUT SARAH BATES

As an accomplished senior technology professional, with a strong foundation in Product and Project Management, Programme Delivery, and Transformation, I specialise in driving change and achieving successful outcomes. With a proven track record of leading cross-functional teams in complex global scenarios, I excel in collaborating with diverse stakeholders. My experience includes roles at ITV, Paddy Power, Ticketmaster, National Express and Mobico Group.Career highlights- Internal promotion in 2023 to technology programme lead for Mobico Group\'s strategic programmes of work, including international M&A and transformation cost reduction programme \'Accelerate\'- Securing £20m + cost savings over 4 years (28% over target) for Mobico technology budgets - Forming the first Digital Product Team at National Express Coach, including organisational design, vision and direction setting for the function, governance practices and processes- Delivering additional annual £15m in ancillary sales for NX booking engine- Hired the first dedicated Analytics and CRO head at NX- Leading on Product Operations for the Special Projects Division at Paddy Power (casino gaming apps - iOS and Android) and- Launching the first non branded casino gaming app for Paddy Power (Roller Casino)- On the team to launch the first company wide Innovation Programme at Paddy Power - Implemented at ITV a process for Stakeholder requests into the Digital Team

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Sarah Bates — Digital Transformation Manager - Transport Infrastructure at Amey in Birmingham, GB | Unifers