Sara Wnek

About Sara Wnek

I\'m an experienced Channel Marketing Manager with a proven track record of leading a cross-functional team to deliver successful B2B website optimizations and digital marketing campaigns. As a strategic thinker and an agile practitioner, I\'ve successfully driven a 35% increase in overall email capture, a 50% lift in form completions and a 24% increase in organic traffic through data-driven A/B testing and optimizations.Currently, as a Channel Marketing Senior Manager, I lead a team of 12 including designers, developers, and an analyst to create scalable web experiences for all segments, sectors, and business units. My responsibilities include scoping business requirements, developing project plans, prioritizing our roadmap, cross-team coordination & requirement gathering and presenting the strategic roadmap. The work I lead creates new capabilities like personalization, a/b testing, new website modules, new webpage templates, new design systems and process improvements in the content management system.In addition, I\'m proud to have led the launch of the first women’s employee resource group at SVB, serving as the chair for this ERG. We successfully recruited over members in the first two years, stood up recurring bi-monthly programming with guest speakers, and recruited and formed 4 sub-committees.

Experience

1. Senior Product Manager, Web & Digital Marketing

   Silicon Valley Bank

   Mar 2021 — Present · Chicago, IL, US

   Lead a cross-functional team of 12 for development and design on the B2B website that drives an average yearly increase of 35% in organic traffic, 51% in overall sessions and 45% in web leads- Create digital experiences from ideation to release that enable optimized campaign and channel delivery, maximize SVB’s reach, engage clients, and accelerate new prospect acquisition at scale- Using the agile scrum methodology, manage design, development, analytics, and QA resources to deliver multiple high visibility, complex projects for various groups of stakeholders. Define project requirements, manage prioritization, resolve blockers, flag risks and communicate each project’s status and success- Create design and template standards, processes, governance, and oversight that enable consistent execution in a decentralized model- Developed a data-driven approach to prioritize projects and set a roadmap for continuous site improvements through personalization and A/B or multi-variant testing- Led the launch of the first women’s employee resource group at SVB as the founding co-chair, recruiting over members in the first two years- Scope business requirements with key stakeholders to develop project plans that include establishing success metrics, timelines and resource planning- Create the quarterly strategic roadmap for the website. Includes presenting the quarterly plan to inform stakeholders of any planned enhancements, new modules, page templates, design or process improvements in the CMS, Episerver- Led the launch of the first women’s employee resource group at SVB as the founding co-chair, recruiting over members in the first two years.Focused on- Web Strategy & Planning; User Experience & Design; Development in the CMS; Optimization & Testing; Process Improvements; Operations & Training

Education

• University of Illinois Urbana-Champaign

  Bachelor of Science, Advertising & Business

  2005 — 2009