Sara Wissinger

Experience

1. Marketing Director

   Microlife Organic Biological Fertilizer

   Jun 2017 — Present · Houston, TX, US

   Marketing department management of MicroLife Organic Fertilizers & San Jacinto Environmental Supplies - Leads day-to-day marketing operations & workflow in the department- Manages marketing team to meet strategic goals & business objectives while staying within budget- Develop and implement annual strategic B2B marketing plans- Creative brand direction & implementation through various marketing distribution channels with company owner’s style requirements included- Manage all digital & print marketing promotional efforts- Grown social media following from 300 to Graphic design using Adobe Creative Suite for all digital marketing, product marketing, event promotions, website content, apparel design, labels, branding- Launch, implementation & editor of the MicroLife quarterly newsletter & has grown subscriptions from 0 - sign-ups since 2020- Serves as the main contact for third-party partnerships & marketing relationships- Designed, Planned & Launched 11 new fertilizer & soil amendment products for MicroLife- Website management, content creation, and SEO strategy & implementation for microlifefertilizer.com & sanjacsupply.com- Social media and e-mail marketing planning, creation, management, & analysis - Represent MicroLife at conferences and promotional events - Promote, plan & manage MicroLife events for homeowners and professionals- Employee management

Education

• Virginia Commonwealth University

  BS in Marketing, Marketing- Brand and Product Management, VCU Da Vinci Center Program

  2013 — 2015

• Christopher Newport University

  Fine and Studio Arts

  2011 — 2012

Skills

• Social Media Marketing
• Non-Profit Volunteering
• Invoicing
• Coaching
• Graphic Design
• Product Development
• Photoshop
• Media Relations
• Social Media Communications
• Microsoft Office
• Non-Profit Marketing
• Product Marketing
• Community Engagement
• Social Networking
• Management Consulting
• Project Management
• Event Management
• Event Planning
• Customer Service
• Illustrator
• Social Media
• Sports Marketing
• Leadership
• Promotional Graphic Design
• Microsoft Word
• Integrated Marketing