Anurag Sarawgi

About Anurag Sarawgi

Since 2018, we’ve been building SeamsFriendly from an idea to a global brand, proving that customizable, made-to-measure can work at scale. SeamsFriendly exists for one idea: your clothes should fit you, not the other way around. We offer infinitely customizable, made-to-measure garments in 100% natural materials, serving customers across the globe. → We turned a category that barely existed online into a repeatable, trusted experience. → Customers get fit, fabric, length, and everything else their way, and come back because it works. Topics I love swapping notes on Category Creation, Global D2C Expansion, AI-enabled growth/CX/ops, and Measurement that drives real decisions.

Experience

1. Founder

   SeamsFriendly

   Sep 2018 — Present · New Delhi, IN

   Driving growth @SeamsFriendly - Customizable, Made-to-Measure Clothing Brand; owned strategy, marketing, product/UX, tech, and ops across US, Canada, Europe/UK, Australia & New Zealand, and India.→ Created a new category & demand curve: Educated the market on “infinite customization” + made-to-measure online; built playbooks (landing pages, quizzes, sizing/fit tools, social proof, creator collabs) that turned non-existing demand into qualified intent; established brand as the default choice for customizable fit.→ Productized personalization at scale:Architected the configuration stack (rules, pricing, measurement capture, QA gates) on Shopify so complex orders are simple to buy and reliable to fulfill; reduced friction via stepwise UX and real-time feasibility checks.→ Full-funnel growth engine:Stood up performance + lifecycle (email/SMS/CRM) with creative testing and offer frameworks; shipped continuous CRO (navigation, PDPs, guides, trust elements); improved conversion and payback with experimentation discipline.→ AI & automation “autopilot”Deployed LLM/rules workflows for creative iteration, intent classification, macro suggestions, on-site personalization, anomaly detection, and ops orchestration (SLA watchdogs, demand→production triggers); cut manual CX/ops time while increasing test velocity and LTV.→ Global expansion:Localized pricing, taxes/duties, SLAs, payments (incl. COD risk), and returns/alterations for custom orders.→ Supply chain for customization: Order routing/batching, fabric/trim planning, rework minimization; returns intelligence to protect margins.→ CX that scales:AI-Powered Support, Fit Education, Proactive Comms, Tickets prioritized by intent/LTV.→ Team & OS:Hired/coached a lean team; codified playbooks and KPI cadences.

Education

• Shri Ram College of Commerce

  Bachelor of Commerce (B.Com.)

  2014 — 2017

• Amity International School, Pushp Vihar

  AISSCE

  2000 — 2014

Skills

• English
• Market Research
• Public Speaking
• Management
• Microsoft Excel
• Business Development
• Project Management
• Leadership
• Marketing
• Event Management
• Teamwork
• Economics
• Photoshop
• Strategic Planning
• Business Strategy
• Research
• Social Entrepreneurship
• Team Management
• Social Media
• Team Leadership