Sara Weitzel
Integrated Brand Experience Director at Mars, Food & Nutrition
- Role
- Director, Integrated Brand Experience at Mars
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Sara Weitzel
Results-driven performance marketing leader with 13 years of experience in digital media strategy and activation across paid search, eCommerce, social, and programmatic media in multiple verticals (CPG, retail, automotive) including digitally native brands. Focused on using consumer insights to help brands win in a quickly evolving digital landscape and building high-performing digital teams that own the digital shelf.Skilled at tightly integrating media plans across functional teams for a seamless consumer experience.
Experience
Director, Integrated Brand Experience
Nov 2025 — Present · Chicago, IL, US
Education
University of Iowa
B.A., Spanish
2006 — 2010
The University of Iowa Tippie College of Business
B.B.A, Marketing, International Business
2006 — 2010
Skills
- SEO
- Spanish
- Ppc
- Data Analysis
- Client Services
- Strategic Analysis
- Marketing
- Marketing Strategy
- Sem
- Online Advertising
- Digital Marketing
- Google Analytics
- Google Adwords
- Ppc Bid Management
- Integrated Marketing
- Paid Search Strategy
- Marin Software
- Analysis
- Digital Strategy
- Search Advertising
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