Sara Webster Wylie

About Sara Webster Wylie

I build brand-first growth engines for fast-scaling, multi-location consumer companies—systems that turn retail, field, and partnership teams into predictable acquisition channels.A core strength of my work is bringing national campaigns to life with hyperlocal relevance. I translate brand platforms into field-ready programs that resonate market by market—ensuring consistency at the brand level and authenticity at the community level. At Rivian, I built the company’s highest-converting, most cost-efficient demand engine generating leads/year,$100M+ in revenue impact, and up to 16x lower CPL than traditional marketing channels alone.At Lululemon, I spearheaded retail and brand marketing efforts from 50 stores to 500 and led a strategy that tripled the run category across North America and became part of the company’s standardized growth playbook.My grounded and collaborative leadership approach is shaped by sport. As a lifelong athlete and surfer, I lead with discipline, clarity, and anticipation—always reading conditions, scanning the horizon, and positioning teams to move early and intelligently. That mindset informs how I build brands, develop talent, and design systems that scale.What I\'m known for:• Architecting decentralized demand systems that blend multi-location retail & field activation, partnership & community-led growth, and revenue engine design that deepen customer engagement and grow LTV.• Building strategic frameworks, market scoring, community and partnership ecosystems, and go-to-market strategy with quantifiable results.• Vision-based remote leadership and team development across marketing, communications, sales, product launches, business development, and field operations—aligning talent, solving complex problems, and navigating change to deliver measurable results and competitive advantage.• Launching and scaling retail marketing programs and integrated marketing campaigns that drive acquisition and retention, strengthen market positioning, and provide blueprints for sustainable, repeatable growth.If you\'re growing your business, firmly believe in community connection, and want your brand, retail, or field organization to become a true revenue engine—not just an operational one—let’s connect.

Experience

1. Director, Brand and Retail Marketing

   Rivian

   Sep 2023 — Present · US

   I led the Brand and Retail Marketing efforts from zero to one, building a high-performing team that significantly enhanced lead generation and customer experience across 97 sites through retail and in-store content, brand marketing, and community building. By implementing data-driven strategies, I reduced marketing spend while exceeding lead targets and executing successful product trial programs and in-store content campaigns. My leadership in brand campaigns and partnerships (i.e. Strava, Lifetime Fitness), drove substantial growth and engagement.

Education

• The Wharton School

  Certificate, Business Foundations and Marketing Program

• Drexel University

  B.S., Biomechanical Engineering, Psychology

  2003 — 2007