Saravanan G

About Saravanan G

I am an experienced professional with a passion for Media and Entertainment. With over 8+ years of experience managing and leading content teams, I have a unique combination of technical, managerial, and creative skills. I am proactive, efficient, adaptable, and highly proficient in managing time, resources, stakeholders, and people from diverse backgrounds. I have expertise in Content Management, Data Management, Creator and Agency Payment Processes, Content Strategy, Mentorship Processes, Analytics, YouTube CMS, and MCN.I am proficient in budget optimization, have a growth mindset, and take ownership of projects. My ability to lead and inspire large creative teams has contributed to the company\'s success. I have held various roles in managing regional movies, TV shows, and premium content on OTT portals, analyzing the daily performance of films and series in southern languages, and uploading and managing premium content.I value ongoing professional development and keep up with the constantly evolving media and entertainment industry. I am highly motivated and goal-oriented, with a strong desire to succeed. With my knowledge and expertise, I look forward to helping the organization grow and deliver its mission.

Experience

1. Head of Marketing

   SAYYAM INVESTMENTS PRIVATE LIMITED

   Nov 2024 — Present · Bengaluru, IN

   As the Head of Marketing, I lead strategic marketing initiatives to drive brand awareness, customer acquisition, and digital growth for Sayyam Investments and its lending product, Payrupik- Lead Generation & Growth Marketing – Develop and execute data-driven campaigns to attract and convert potential borrowers- Branding & Positioning – Strengthen Sayyam Investments\' presence in the lending market with compelling brand narratives- Public Relations & Corporate Communications – Build strong media relations and drive thought leadership- SEO & Performance Marketing – Optimize digital presence to improve search rankings and customer acquisition- Social Media & Content Strategy – Craft engaging content to educate and connect with the target audience- Marketing Analytics & ROI Optimization – Leverage data insights to refine strategies and maximize impact- Campaign Management – Plan and execute high-impact marketing campaigns across digital and offline channels.

Education

• M.Kumarasamy College of Engineering, Anna University

  Masters, Computer Applications

  2010 — 2013