Saravanan Subburam
E-commerce Specialist @Pearson
Signup · Get unlimited contacts
WORK HISTORY
E-commerce Specialist @Pearson
Leading in the delivery and training of the Contensis CMS, helping to upskill and embed digital best practices across the UK Schools Marketing department.• Working within the digital centre of excellence, providing in-house expertise and services across key specialist areas - content, SEO, UX and web-development projects. This is supported through creating training documents, best practice guides, page templates, web audits covering AI optimisation, digital campaigns and web accessibility to help achieve business KPIs.• Conduct weekly site audits, working closely with developers and product marketing specialists to implement technical SEO recommendations. This involves creating 301 redirects, debugging broken internal links/images, reducing page load speed, optimising pages for missing alt-text/ meta-descriptions and updating short/long page titles where necessary. Overall, this helped deliver a +10% surge in organic search traffic and a 15% increase in the site health score.• Helped exceed eCommerce revenue targets at 112% of year-to-date target and surpassed the full year 2025 targets across Primary, Secondary and D2C markets.• Undertake keyword research and competitor analysis using SEMrush coupled with AI tools, studying search intent, uncover content gaps and targeting both mid & long-tail keywords. Through this, it supported with mapping pages around key topic clusters, optimising on-page elements which generated a +10% uplift in total clicks and keyword ranking by 8%.• Running web experiments coupled with insights gathered via heatmaps, session recordings and surveys to optimise user-journeys. From applying a ‘test and learn’ approach I collaborated with content owners to prioritise key ideas and test multiple page elements across different variations, which yielded a 15-20% uplift in unique conversions.• Collaborate with UX designer to deploy on-page surveys, drawing feedback, analysing user-interactions and behaviour to optimise user-experience.
EDUCATION
University of Greenwich
BA (Hons), Marketing
Newham Sixth Form College
BTEC National Diploma in Travel and Tourism
SKILLS
ABOUT SARAVANAN SUBBURAM
A highly driven and experienced digital marketing professional with a demonstrated history of working within the Not-For-Profit, FMCG, Publishing and Education sectors. Experience of optimising for traffic and conversions in both B2B & B2C markets. Having specialised working in cross-functional teams has helped me develop effective strategies and tactics to drive business performance. With a strong passion for emerging digital trends coupled with user needs I am seeking to progress my career at a senior level within the evolving digital marketing space. Key areas of Experience: E-Commerce, A/B & MVT testing, On & Off-Page SEO, Google Analytics / Search Console, SEMRush, Hotjar, Digital Accessibility, Content Marketing, Email Marketing, Customer Acquisition & Retention Strategies
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.