Saravanakumar Karunagaran
NSM - B2B - Startup FMCG Distribution
- Role
- National Sales Manager at ElasticRun
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Saravanakumar Karunagaran
Dynamic sales leader with 17+ years of experience in distribution, retail, and business development, with a proven track record of driving growth across FMCG, telecom, and edtech sectors.Currently heading Sales & Distribution – PAN India at ElasticRun, I lead the design and execution of Sales Executive incentive structures and drive strategic actions to scale B2B rural business growth.Previously, as Zonal Sales Manager – Southern states, I managed rural distribution for private label, regional, and national FMCG brands, focusing on profitability, RGM (Revenue Growth Management), and operational excellence across key hubs.Before ElasticRun, I worked at Pearson as Regional Manager, leading the sales of PTE Academic and English learning products in Tamil Nadu and Kerala—building partner ecosystems, enhancing brand visibility, and expanding regional reach.Earlier in my career at Bharti Airtel Ltd, I held multiple Zonal Sales Manager roles across DTH, Prepaid, and Postpaid Mobility segments, overseeing channel, retail, and distribution sales across key districts in Tamil Nadu.I’m known for my high energy, ownership mindset, and ability to build and lead high-performing teams.Core Strengths:Sales & Distribution Strategy (B2B & B2C)Rural Market PenetrationIncentive Design & Target StructuringChannel & Retail Sales ManagementBusiness Development & Key Account ManagementLeadership & Team BuildingDistributor & Vendor ManagementData-Driven Sales Planning
Experience
National Sales Manager
Feb 2025 — Present · Bengaluru, IN
Heading Sales & Distribution for PAN India, responsible to deliver P&L, sales design, defining key metrics, designing Sales Executive incentive constructs, distribution planning, market expansion and driving strategic initiatives for B2B rural FMCG business growth.
Education
Indian Institute of Management, Kozhikode
Operations
Annamalai University
Master of Business Administration - MBA, Sales, Distribution, and Marketing Operations, General
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