Saravanaa V

About Saravanaa V

With over 25 years of experience, I am a seasoned professional passionate about creating impact across Branding, Corporate communications, Placements, Learning and development.My mission is to enhance the reputation, visibility, and engagement of PSG Institutions, one of the largest educational conglomerates in India. I bring diverse perspectives and experiences to the team, as I have worked across various industries, such as insurance, credit rating, and financial analytics, in different roles and geographies.As the Director of Branding and Corporate Communication at PSG Institutions, I am responsible for overseeing and executing the branding, marketing, and public relations activities for the group. I work with the senior management, the academic heads, and other stakeholders to develop and implement effective communication plans and campaigns that showcase the group\'s legacy, vision, values, and achievements. I also manage the group\'s print, digital and social media presence, ensuring consistency, quality, and responsiveness across all platforms.Additionally, as Director of Placement, Learning and Development, I provide strategic guidance and spearhead Placement and Training programs for PSG Institute of Management, PSG College of Arts & Science and PSG College of Pharmacy. Under my leadership, the institution has made meaningful strides as corporate partnerships & student placements have quatrapled, and our training curriculum has undergone substantive updates. Additionally, average salaries of graduates have doubled across campuses indicative of higher student calibre.Apart from the above, I handle the recruitment for entire PSG Group, business development for PSG’s state-of-the-art convention center and digital admissions & support for PSG Institute of Advanced Studies.I aim to consistently enhance the institution’s overall performance, year after year, by promoting sustainable growth across various dimensions.

Experience

1. Director - Branding & Corporate Communications, Placements, Learning & Development

   Psg & Sons\' Charities

   Jul 2018 — Present · Coimbatore, IN

   Branding & CommunicationCovering entire PSG Group, all-inclusive internal & external communications, ATL & BTLPlacements / Learning & Development – Multiple campusesTraining 17500+ students every year. Deploying students in 400+ companies across multi-disciplinary streams in Arts & Science, Management & PharmacyPSG IAS - Digital Admissions & SupportLead generation & nurturing, backend integration through CRM, therefore impacting intake.Centre for Advertising & Media RelationsCovering entire PSG Group. Design, Estimate, Release through leading regional & national media (Digital & Print)Central Hiring – PSG GroupRecruitment for entire PSG Group. Hiring for 200+ positions per year churning resumes both Print & Digital

Education

• University of Madras

  Bachelor of Commerce

• National Institute of Information Technology

  GNIIT-Software proficiency

• University of Madras

  Master of Business Administration - MBA