Saravana Karthik. D
Retention Marketing at redBus (GO- MMT)
- Role
- Retention Marketer at MakeMyTrip
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Saravana Karthik. D
I’m a data-driven retention and lifecycle marketing professional with hands-on experience in Customer Lifecycle Management (CLM), marketing analytics, and automation, focused on driving sustainable growth through data-backed decisions.Currently at redBus, I work as a CLM Specialist managing retention and engagement campaigns across multiple markets, including Vietnam and Cambodia, while also supporting and scaling a new Line of Business (Hotels). My work sits at the intersection of marketing strategy, data analysis, and execution, ensuring campaigns are not just launched—but optimized for impact.I specialize in turning raw customer data into actionable insights using tools like SQL, Python, Advanced Excel, Google Analytics, MoEngage, and Redshift. From segmentation and experimentation to performance analysis, I help improve customer retention, engagement, and revenue growth across lifecycle stages.Beyond execution, I bring a strong analytical mindset—shaped by my experience in a PwC program, where I analyzed real business problems and presented data-driven solutions to senior leadership.I’m deeply interested in retention marketing, marketing analytics, AI-driven personalization, and automation, and I enjoy building systems that scale customer value over time.Always keen to connect with professionals working in retention, lifecycle marketing, growth, analytics, and data science—let’s exchange ideas and build smarter, data-led marketing strategies.
Experience
Retention Marketer
Feb 2026 — Present · Bengaluru, IN
Education
Jain (Deemed-to-be University)
Master of Business Administration - MBA, Business Analytics
2022 — 2024
Kongu Arts and Science College Erode
Bachelor's degree, Computer Science
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.