Sarath Viswanatham

About Sarath Viswanatham

I work at the intersection of sales, marketing, and digital advertising. Eight years…

Experience

1. Account Management Specialist

   TDCX

   Feb 2025 — Present · Hyderabad, IN

   I support the North American market for Google Ads, helping SMB and mid-market clients grow through smarter advertising strategies. My role combines account management, campaign optimization, and client consulting to drive measurable ROI.Key Achievements:Optimized 100+ Google Ads accounts, helping clients improve average CTR by 18% and reduce CPC by up to 22%.Guided businesses on budget allocation and bidding strategies, resulting in an average ROI uplift of 25% across managed accounts.Helped multiple SMBs transition to Performance Max campaigns, achieving 30–40% increase in conversions within the first 3 months.Delivered campaign audits and personalized training sessions for 50+ clients, boosting client satisfaction scores by 20%+.Leveraged Google Analytics and reporting tools to identify underperforming segments and unlock new audience growth opportunities.Recognized by team leads for consistently exceeding monthly optimization targets and building strong client relationships.Tools: Google Ads, Google Analytics, Salesforce, HubSpot, SQL, Power BI, MS Excel

Education

• Narayana Engineering College - India

  Bachelor of Technology - BTech

  2006 — 2010

• Conestoga College

  Postgraduate Degree

  2017 — 2018

• Conestoga College

  Postgraduate Diploma

  2018 — 2019