Sarath S L
Business Analyst | Amazon | Google
- Role
- Business Analyst at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sarath S L
Hi, I’m Sarath I’m a Data & Business Analytics professional with 3+ years…
Experience
Business Analyst
Dec 2024 — Present · Bengaluru, IN
Drove a Control vs Test experiment with the Product team to assess the impact of visual cues on recharge plan selections. Using A/B testing tools and user segmentation, the experiment revealed a measurable uplift in Click-Through Rate (CTR) and Validation Rate in the test group, validating improved customer decision-making. The success of the test led to a 100% rollout, enhancing plan visibility and conversion. Automated weekly MoM active user tracking and performance vs. quarterly goals, which was previously gathered manually and fragmented across category teams. This initiative eliminated repetitive ad hoc requests from category managers by sending an auto-generated weekly dashboard via email, reducing manual effort and dependency. Resulted in a 60–70% reduction in analysis TAT and allowed stakeholders and myself to focus on higher-value strategic work. Revived engagement from near-churn users by collaborating with Marketing and Rewards teams to launch targeted cashback offers during the Champions Trophy. This initiative led to a 20% reactivation rate and a 13% increase in daily app activity, driving sustained user engagement during a high-visibility campaign. Improved profitability by optimizing LPG recharge commissions in partnership with the Finance team. Addressed high payout inefficiencies by restructuring commission slabs, resulting in a 16.67% reduction in commission rates, while maintaining partner satisfaction and growing margins. Eliminated ineffective marketing spend through a controlled A/B test on a long-running cashback offer. The analysis revealed no significant uplift in user engagement across segments, leading to the campaign’s discontinuation and a 7.5% savings in marketing costs, which were reallocated to higher-performing initiatives.
Education
SMHSS Kottara Meeyannoor
HSE, Computer Science
University of Kerala
Bachelor's degree, Mathematics
2016 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.