Sarath Kumar D
Digital Marketing Specialist | PPC Campaign Manager | Lead Generation Expert | Social Media Strategist | Search Engine Optimizer
- Role
- Digital Marketing Specialist at Ametek India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sarath Kumar D
As a passionate digital marketing enthusiast, I\'m driven by my interest for Paid Ads…
Experience
Digital Marketing Specialist
Jul 2024 — Present · Bengaluru, IN
Develop and implement strategic digital marketing initiatives leveraging SEO, SEM, social media marketing, and data analytics to enhance brand visibility and engagement. • Serve as the Quality Content Lead, ensuring all daily published content and creatives across digital platforms are accurate, up-to-date, and aligned with brand guidelines.• Collaborated with cross-functional teams to gather and understand stakeholder requirements, ensuring alignment with project goals and marketing strategies.• Manage and update content in Sitecore CMS, including creating responsive landing pages and optimizing website content for improved user experience and search engine ranking.• Plan, execute, and continuously optimize Google Ads campaigns, focusing on conversion rate optimization (CRO) and pay-per-click (PPC) advertising to maximize high-quality leads.• Design and build email marketing campaigns, forms, landing pages, and email templates in Salesforce Marketing Cloud, ensuring adherence to branding and deliverability best practices.• Maintain and update the partner portal, facilitating seamless access to digital assets, marketing collateral, and resources for distributors and partners.• Perform regular updates to product calculators with accurate data, supporting sales enablement and customer decision-making.• Utilize tools such as Google Analytics and Salesforce for performance tracking, reporting, and optimization of marketing efforts.• Performed regular audits of website content to ensure compliance with brand guidelines and SEO best practices.• Managed monthly pricing updates for accessories on the e-commerce store, ensuring accuracy, consistency, and timely reflection of changes across all product listings.• Promoted to a full-time role after demonstrating consistent performance and strategic contributions during consultancy - Newto Solutions Consulting Private Limited (Bangalore, India).
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