Sarath Babu

About Sarath Babu

I help diagnostics and pharma leaders unlock new markets, exceed sales targets, and build strategic client partnerships through expert IVD sales leadership and proven growth strategies.

Experience

1. Enterprise Key Account Manager

   Roche

   Apr 2024 — Present · Bengaluru, IN

   The primary function of the Enterprise Key Accounts Manager is to build strategic customer relationships. On a broader level the responsibilities will be related to customer service, sales, marketing and public relations and to be the \"face\" of a company and help bring in new business and retain existing customers. The designated person also has an objective of raising awareness among / across the internal (Roche) team.1. Business Strategy and PlanningPlan the strategy for designated Enterprise Key Accounts (large groups of networked customers) for the current year as well as for long term (3-5 years) to substantially increase share of business in the enter‐prise key accounts segmentBuild Strategy in conjunction with the sales, service and marketing team to persuade customers to switchover Roche solutionsDrive Profi table growth by engaging various levers such as new solutions, and high medical value solutionsPlan Marketing Budget and engagements required for all account stakeholdersResponsible for complete customer mapping. Eg: Identify stakeholder, span of business and business potentialPlan on new initiatives for Business growth2. Execution of Strategy & ManagementLead and direct the team to achieve the goals (should have the capability – future requirement)Hold management board level discussions between enterprise accounts and Roche to co-create win-win strategic roadmapManage customer relationship directly as well as in‐directly through the sales forceResponsible for entire KOL management in the as‐signed enterprise accountsPlan and implement Stakeholder Management and engagementsEnsure existing customers have their needs met and regularly renew contracts with the companyResponsible for Information Management and report‐ing pertinent data with Business Unit Head on quar‐terly and annual basis

Education

• Sree Kerala Varma College

  Bachelor of Arts (B.A.), Philosophy

  2005 — 2008