Sarath Babu K
Digital Marketing & SEO Expert | AEO + GEO Optimisation | AI-Powered Growth | Meta Ads & WordPress Development
- Role
- Digital Marketing Manager at Khannan Finance
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sarath Babu K
Hello, I’m Sarath Babu K! Digital Marketing Expert Wordpress…
Experience
Digital Marketing Manager
Jun 2023 — Present · Chennai, IN
Key Responsibilities & Achievements:Website Development & Management:Designed, developed, and optimized the official Khannan Finance website using WordPress, ensuring a user-friendly interface, mobile responsiveness, and faster load speeds to enhance user experience and lead generation.Search Engine Optimization (SEO):Implemented on-page and off-page SEO strategies, including keyword optimization, content structuring, backlink building, and technical SEO audits, resulting in a significant increase in organic traffic and search rankings.Meta Ads & Paid Campaigns:Created, launched, and optimized Meta (Facebook & Instagram) Ad campaigns targeting high-intent financial service seekers. Delivered high ROAS through A/B testing, custom audience targeting, and performance analytics.AI-Driven Marketing Tools:Leveraged AI tools (like ChatGPT, Canva AI, and analytics platforms) for automated content generation, competitor analysis, ad copywriting, and customer engagement to improve productivity and campaign performance.Content & Brand Strategy:Developed a consistent brand voice and digital content strategy across multiple platforms, including blogs, social media, and landing pages. Strengthened online presence and built brand credibility.Analytics & Performance Monitoring:Used Google Analytics, Meta Business Suite, and SEO tools (like Ahrefs & SEMrush) to track KPIs, optimize campaigns, and report performance metrics for continuous improvement. Keywords for SEO & Visibility:Digital Marketing Executive | WordPress Developer | SEO Specialist | Meta Ads Expert | AI Marketing Tools | Brand Marketing Strategy | PPC Campaigns | Content Creation | Financial Services Marketing | Digital Branding
Education
VELS University
Bachelor of Business Administration, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
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