Sara T.

About Sara T.

I’m a Customer Success, Sales Enablement, and Product Marketing leader who builds scalable programs that drive adoption, retention, and predictable revenue growth for SaaS and platform-based organizations. I specialize in turning customer insights and product value into repeatable playbooks, high-impact enablement, and stronger renewal outcomes.I’ve led regional and global initiatives across CS, training, and product GTM—launching digital engagement programs that boosted platform usage, developing data-driven sales enablement tools, and supporting multi-year customer growth across diverse markets.I thrive at the intersection of customer value, product strategy, and field enablement—aligning teams, improving workflows, and helping customers realize impact faster.If you\'re focused on scalable CS, GTM enablement, or SaaS growth, let’s connect.

Experience

1. Director, Global Customer Success & Academic Engagement (North America, Emea, India)

   Cengage

   May 2024 — Present

   Lead end‑to‑end customer success strategy focused on driving renewals, expansion, and long‑term value realization across academic institutions- Build scalable, repeatable CSM playbooks that improve onboarding, accelerate adoption, and ensure consistent execution across the customer lifecycle- Use data insights, usage analytics, and stakeholder mapping to proactively monitor account health, mitigate churn risk, and strengthen renewal predictability- Partner cross‑functionally with Product, Sales, and Marketing to align customer feedback with roadmap priorities and value‑driven go‑to‑market initiatives- Design and deliver high‑impact adoption programs—training pathways, digital engagement campaigns, and usage‑optimization strategies that demonstrate measurable academic outcomes- Serve as an executive sponsor to key institutional partners, nurturing multi‑year, renewable relationships and driving strategic expansion opportunities- Enable Sales and CSM teams with playbooks, messaging frameworks, and field‑ready resources that support scalable renewal and upsell motions- Develop thought leadership around digital learning, research workflows, and student success to position the company as a trusted academic technology partner- Lead cross‑institution and systemwide engagement strategies that support portfolio growth and deepen the value of the company’s solutions across campuses- Foster a customer‑first culture by operationalizing feedback loops, voice‑of‑customer insights, and value‑delivery methodologies across internal teams.

Education

• Michigan State University

  Bachelor of Arts, Business / Human Resource Management

• Oakland University

  Masters, Training and Organizational Development

Skills

• Marketing
• Product Management
• Curriculum Mapping
• Competitive Analysis
• Selling
• Public Speaking
• Training
• New Business Development
• Pragmatic Marketing Certification
• Conference Speaking
• Product Development
• Needs Analysis
• Sales Channel Development
• Sales Management
• Market Development
• Market Research
• Contextual Inquiry
• Sales Presentations
• Content Development
• Management
• User Experience
• Marketing Strategy
• Competitive Landscape Analysis
• Lead Generation
• Sales Process
• Strategic Partnerships
• Survey Design
• Training Course Development
• Consultative Selling
• Training Delivery
• Digital Innovation
• Sales