Sara Szabo
Demand Generation Manager @seoClarity
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WORK HISTORY
Demand Generation Manager @seoClarity
Chicago, IL, US
Fuelling revenue growth by generating new leads and nurturing existing prospects through the implementation of effective and high-performing marketing strategies across the full funnel.Responsibilities include but not limited to- Paid LinkedIn campaigns management (full funnel lead acquisition channel)- Lifecycle marketing implementation and management. Writing & editing emails. Managing prospect & customer segments for customized email programs- CRM and customer funnel management- Partnering with external paid media vendors for lead acquisition- Content writing for various channels: email, paid ads (LinkedIn + Google), social posts, landing pages, sales enablement pieces
EDUCATION
International School of Zug and Luzern
High School, High school diploma with Advanced Placement and International Baccalaureate subjects
Newcastle University
Bachelor of Science (BSc), Marketing
Durham University
Master of Science - MS, Behavioral Sciences
SKILLS
ABOUT SARA SZABO
Passionate integrated marketer and demand generation manager with 7+ years of experience driving revenue growth for global brands across the B2B tech space. I specialize in full-funnel marketing strategies: from scaling high-performing LinkedIn campaigns to architecting complex lifecycle nurture streams that convert.I love to approach projects with a unique blend of data and psychology. With an MSc in Behavioral Science, I don\'t just look at impressions, visits, clicks, conversions etc. I look at the \"why\" behind the user journey and how I can leverage insights for results. I enjoy breaking down complex data sets (in HubSpot, spreadsheets, GA4, campaign manager platforms and beyond) to identify patterns, solve problems and drive evidence-based decisions that result in accelerating pipelines and ultimately revenue.What I bring to the table- Full-Funnel Expertise: Expert at balancing top-funnel brand awareness with hard bottom-funnel conversion metrics- Data-Driven Strategy: Adept at synthesizing information from varied sources into actionable GTM insights- Global Perspective: Having been raised in Hungary and Switzerland, going to university & starting my career in the UK and now living in the US, I truly consider myself global citizen comfortable navigating diverse markets and cross-functional teams.When I’m not optimizing for conversiosns, you’ll likely find me at the gym or the barn. I love to stay active through group fitness, biking, running, walking, hiking (anything outdoors to be fair) and I\'m also a lifelong equestrian and horse-lover!
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