Sara Szabo

About Sara Szabo

Passionate integrated marketer and demand generation manager with 7+ years of experience driving revenue growth for global brands across the B2B tech space. I specialize in full-funnel marketing strategies: from scaling high-performing LinkedIn campaigns to architecting complex lifecycle nurture streams that convert.I love to approach projects with a unique blend of data and psychology. With an MSc in Behavioral Science, I don\'t just look at impressions, visits, clicks, conversions etc. I look at the \"why\" behind the user journey and how I can leverage insights for results. I enjoy breaking down complex data sets (in HubSpot, spreadsheets, GA4, campaign manager platforms and beyond) to identify patterns, solve problems and drive evidence-based decisions that result in accelerating pipelines and ultimately revenue.What I bring to the table- Full-Funnel Expertise: Expert at balancing top-funnel brand awareness with hard bottom-funnel conversion metrics- Data-Driven Strategy: Adept at synthesizing information from varied sources into actionable GTM insights- Global Perspective: Having been raised in Hungary and Switzerland, going to university & starting my career in the UK and now living in the US, I truly consider myself global citizen comfortable navigating diverse markets and cross-functional teams.When I’m not optimizing for conversiosns, you’ll likely find me at the gym or the barn. I love to stay active through group fitness, biking, running, walking, hiking (anything outdoors to be fair) and I\'m also a lifelong equestrian and horse-lover!

Experience

1. Demand Generation Manager

   seoClarity

   Feb 2024 — Present · Chicago, IL, US

   Fuelling revenue growth by generating new leads and nurturing existing prospects through the implementation of effective and high-performing marketing strategies across the full funnel.Responsibilities include but not limited to- Paid LinkedIn campaigns management (full funnel lead acquisition channel)- Lifecycle marketing implementation and management. Writing & editing emails. Managing prospect & customer segments for customized email programs- CRM and customer funnel management- Partnering with external paid media vendors for lead acquisition- Content writing for various channels: email, paid ads (LinkedIn + Google), social posts, landing pages, sales enablement pieces

Education

• International School of Zug and Luzern

  High School, High school diploma with Advanced Placement and International Baccalaureate subjects

  2008 — 2014

• Newcastle University

  Bachelor of Science (BSc), Marketing

  2014 — 2018

• Durham University

  Master of Science - MS, Behavioral Sciences

Skills

• Microsoft Word
• Customer Service
• Leadership
• B2b Marketing
• Powerpoint
• Microsoft Excel
• Marketing Communications
• Teamwork
• Email Marketing
• Multi-Channel Marketing
• Marketing
• Marketing Automation
• Management
• Social Media
• Microsoft Office
• Microsoft Powerpoint
• Research
• Time Management